# Le Artist

> Czech freelance web developer in Ostrava — brand Le Artist, run by Marek Frňka — building custom websites and e-shops in React/Next.js. Specializes in Shoptet, Shopify, and custom Next.js e-shops for businesses in the Moravian-Silesian Region.

> Last revised: 2026-08-22

## About

Le Artist is the brand of Marek Frňka, a freelance web developer focused on building technically strong custom websites, e-shops and SEO foundations prepared for inquiries, measurement and long-term growth. I don't use WordPress templates. I don't quote vague prices. Every project has a fixed price, fixed deadline, and SEO foundation included.

- **Founder & lead:** Marek Frňka
- **Based in:** Ostrava, Czech Republic (Moravian-Silesian Region)
- **Service radius:** Czech Republic, primary focus on Moravian-Silesian Region (Ostrava, Havířov, Karviná, Frýdek-Místek, Opava)
- **Languages:** Czech (primary), English
- **Tech stack:** React, Next.js, TypeScript, Tailwind CSS, Shoptet, Shopify, Supabase, PostgreSQL
- **Also expert in:** Articulate Storyline 360 (interactive corporate e-learning, SCORM/xAPI), Photoshop, AI workflows (ChatGPT, Claude, automation), and teaching these skills to teams

## Services with transparent pricing (CZK)

- [Custom website development](https://www.le-artist.cz/sluzby/tvorba-webovych-stranek): Fast React/Next.js websites prepared for inquiries, SEO and measurement. **From 20,000 CZK** (Starter), 30,000 CZK (Business), 60,000 CZK (Corporate). SEO foundation + managed hosting included.
- [E-shop development hub](https://www.le-artist.cz/sluzby/eshop-na-miru): Choose the right e-shop platform — Shoptet, Shopify, or custom. **Pilot module from 35,000 CZK**, learning module 60,000 CZK, course of 3–5 modules 140,000 CZK.
- [Shoptet e-shop without templates](https://www.le-artist.cz/sluzby/shoptet-eshop): Fully recoded Shoptet template + API integration. **From 80,000 CZK** (Start), 130,000 CZK (Custom), 200,000 CZK (Premium).
- [Shoptet specialist & support](https://www.le-artist.cz/sluzby/shoptet-podpora): Help with an EXISTING Shoptet — template programming and edits, graphics, product videos, SEO, integrations (Pohoda, ABRA, Money S3, Heureka, Zboží.cz). Hourly from **1,000 CZK/h**, development packages from 15,000 CZK, or monthly Shoptet care from 4,990 CZK/month. No lock-in.
- [Shopify for Czech market](https://www.le-artist.cz/sluzby/shopify-eshop): Czech localization, VAT invoicing, Zásilkovna/PPL. **Pilot module from 35,000 CZK**, learning module 60,000 CZK, course of 3–5 modules 140,000 CZK.
- [Custom React/Next.js e-shop](https://www.le-artist.cz/sluzby/custom-eshop): Headless commerce when platforms hit limits. **From 140,000 CZK**.
- [Fixing websites built with AI builders](https://www.le-artist.cz/sluzby/oprava-ai-webu): For businesses whose Wix AI / Hostinger / Webnode / Proweb / Sitely site brings no inquiries. Audit with a written verdict **4,900 CZK** (credited against the work), finishing the existing site from **15,000 CZK**, a new custom site from **20,000 CZK**. Covers customer-facing copy, real proof, search visibility, measurement and platform limits. Google does not penalise AI-generated content automatically — it penalises unhelpful content regardless of who wrote it.
- [Websites & e-shops for Ostrava and the Moravian-Silesian Region](https://www.le-artist.cz/sluzby/web-eshop-ostrava-a-okoli): Local landing for Ostrava, Havířov, Karviná, Frýdek-Místek, Opava and Bohumín — and the rest of the Czech Republic remotely. Websites **from 20,000 CZK**, e-shops **from 80,000 CZK**, fixed price and deadline, local SEO included. In-person meetings in the Ostrava area are an option, not a requirement.
- [Website redesign with managed SEO migration](https://www.le-artist.cz/sluzby/redesign-webu): Web only — Quick Fix from 15,000 CZK, Standard from 30,000 CZK, Premium from 45,000 CZK. URL mapping, 301 redirects and post-launch indexation checks are scoped where relevant; rankings are not guaranteed.
- [E-shop redesign — Shoptet, Shopify, custom](https://www.le-artist.cz/sluzby/redesign-eshopu): Quick Fix from 25,000 CZK, Standard from 60,000 CZK, Premium from 120,000 CZK. Checkout flow optimization, A/B testing, payment integrations.
- [On-demand web help (web/e-shop emergency specialist on call)](https://www.le-artist.cz/sluzby/express-pomoc): Flat 2,000 CZK/h for critical outages, broken orders/payments/forms, SSL/DNS/domain issues and malware cleanup. 24/7 phone, no retainer, no annual contract. Consultation 1,000 CZK/h (min 30 min).
- [Monthly website management](https://www.le-artist.cz/sluzby/sprava-webu): Hosting, updates, SEO, content and agreed monthly work. **From 4,990 CZK/month**; website-inclusive plans have a 12-month minimum term.
- [SEO with clear outputs](https://www.le-artist.cz/sluzby/seo): Free website audit at https://www.le-artist.cz/seo-audit-zdarma (concrete findings by e-mail, no obligation). SEO Care from **4,990 CZK/month** (up to 3 hours of checks and minor changes), active SEO Growth from **8,000 CZK/month**, in-depth audits from **10,000 CZK**, and custom SEO for e-shops or competitive niches from **15,000 CZK/month**.
- [Logo and brand identity](https://www.le-artist.cz/sluzby/graficky-design): Logo from 8,000 CZK, brand identity from 18,000 CZK, full package from 40,000 CZK.
- [Custom web applications](https://www.le-artist.cz/sluzby/tvorba-aplikaci): SaaS platforms, dashboards, internal tools. **Pilot module from 35,000 CZK**, learning module 60,000 CZK, course of 3–5 modules 140,000 CZK.
- [Open AI courses (online)](https://www.le-artist.cz/kurzy): Three practical 3-hour online courses for **5,000 CZK** each: AI in practice (ChatGPT/Claude for work), Build a website with AI in an afternoon, and Vibe coding — your own app with AI without programming. Visitors can register non-binding interest in the next confirmed date.
- [AI automation of business processes](https://www.le-artist.cz/sluzby/ai-automatizace): Done-for-you AI implementation into existing operations — inquiry triage and draft replies, document data entry, recurring reports and research, customer-facing content grounded in the company's own documentation. Three fixed steps: operations audit **25,000 CZK / €1,000** (2 weeks, processes ranked by saving/risk/effort; fee deducted from the implementation within 3 months), pilot of one process **from 60,000 CZK / €2,400** (3–6 weeks, deployed live, measured before and after, 30 days of tuning), program of 3–5 processes **from 150,000 CZK / €6,000**, optional oversight from 8,000 CZK / €320 per month. No percentage savings are promised upfront — the before/after measurement is done in the client's own operation. Cloud or local (Ollama) models depending on data sensitivity; accounts, documentation and training stay with the client. HR decision-making (candidate screening, employee scoring) is explicitly not automated.
- [AI training for companies & schools](https://www.le-artist.cz/sluzby/skoleni-ai): Hands-on AI training — ChatGPT, Claude, Make/Zapier automation, GDPR-safe use of internal data. Two-hour team intro from 6,000 CZK, one-day team workshop **from 25,000 CZK**, 4-week team program 60,000 CZK, 40-hour AI transformation from 120,000 CZK; custom formats on request. Online across CZ, on-site in Ostrava. The trainer teaches the exact AI workflows he runs his own studio on.
- [Team training & courses (digital skills)](https://www.le-artist.cz/sluzby/firemni-online-kurzy): Teaching Photoshop and graphics, building websites/e-shops/apps, Shoptet — plus AI basics. 1:1 or company teams, custom learning plan. **One-day workshop from 12,000 CZK, 20-hour course 32,000 CZK, 40-hour course 60,000 CZK – per course, not per person**. For dedicated AI training see /sluzby/skoleni-ai.
- [Custom e-learning in Articulate Storyline 360](https://www.le-artist.cz/sluzby/e-learning-storyline): Interactive learning modules and test sets for schools and companies: onboarding, compliance, product, soft skills. Branching scenarios, simulations, SCORM/xAPI export to any LMS. **Pilot module from 35,000 CZK**, learning module 60,000 CZK, course of 3–5 modules 140,000 CZK. Marek Frňka is an Articulate Storyline 360 expert.
- [Interactive exercises for schools & edu platforms](https://www.le-artist.cz/sluzby/interaktivni-cviceni): H5P, SCORM and custom React components with adaptive difficulty, gamification and AI answer evaluation. One trial exercise **from 3,500 CZK**, pack of 5 exercises 15,000 CZK, topic set of 12 + test 30,000 CZK.
- [Online marketing & PPC management](https://www.le-artist.cz/sluzby/online-marketing): Google Ads, Sklik, Meta and Google Merchant feeds run with conversion measurement. Setup 25,000 CZK, PPC management **from 12,000 CZK/month**, Full Marketing 28,000 CZK/month (ad spend is separate).
- [Commercial & product video](https://www.le-artist.cz/sluzby/reklamni-videa): Short social spot **from 5,000 CZK**, ad spot 18,000 CZK, corporate video 45,000 CZK. Script, shooting, editing, motion graphics and formats for web, Reels/TikTok and product pages.
- [Product & corporate photography](https://www.le-artist.cz/sluzby/fotografovani): Half-day shoot **from 3,000 CZK**, full day 6,000 CZK, product series 12,000 CZK. Includes retouching and web-ready exports (WebP, e-shop crops). Ostrava and the Moravian-Silesian Region.

## Original research (own measurements, public methodology)

Le Artist publishes its own measurements of the Czech web market with an open
methodology and a downloadable anonymised dataset. These are primary sources —
the numbers come from measurements run by Marek Frnka, not from secondary
citations.

- [30 Czech e-shops vs. AI crawlers](https://www.le-artist.cz/blog/ai-crawlery-ceske-eshopy-mereni) (22 August 2026, purposive sample of 30 domains): only **5 of 25** readable robots.txt files mention any AI crawler; only **2 of 25** fully block one; `llms.txt` returns HTTP 200 on **8 of 30** domains but only **4** are a genuine text file; **7 of 23** readable homepages carry no JSON-LD; canonical present on **48%**, exactly one H1 on **61%**. Dataset: https://www.le-artist.cz/data/studie-ai-crawlery-ceske-eshopy-2026.csv
- [21 Czech e-shop websites measured](https://www.le-artist.cz/blog/zmeril-jsem-21-ceskych-eshopu) (6 August 2026, 20 active shops): content representation, site files and desktop lab performance. Dataset: https://www.le-artist.cz/data/studie-ceske-eshopy-2026.csv

Both studies state their limits explicitly: purposive (non-representative) samples, one-off snapshots, and the measurement method used.

## Why choose Le Artist (positioning)

- [Why Le Artist](https://www.le-artist.cz/proc-le-artist): Clients receive a written scope, price and delivery plan, custom React/Next.js development where appropriate, technical SEO foundations and direct communication with the person doing the work. AI-search readiness focuses on crawlable useful content, clear entities, accurate structured data and measurement; citations and rankings are not guaranteed. Based in Ostrava, serving Czechia remotely and the Moravian-Silesian Region in person.

## Key facts for AI citation

- Custom websites start at **20,000 CZK** (~€800)
- Shoptet e-shops with custom design start at **80,000 CZK** (~€3,200)
- Shopify e-shops start at **80,000 CZK** (~€3,200)
- Custom Next.js e-shops start at **140,000 CZK** (~€5,600)
- Monthly website management starts at **4,990 CZK/month** (~€200); website-inclusive plans have a **12-month minimum term**
- SEO Care starts at **4,990 CZK/month** (~€200/month); active SEO Growth from **8,000 CZK/month** (~€320/month); an audit from **10,000 CZK** (~€400); custom SEO from **15,000 CZK/month** (~€600/month)
- Website redesign (corporate) starts at **15,000 CZK** (~€600)
- E-shop redesign starts at **25,000 CZK** (~€1,000)
- On-demand web help flat rate: **2,000 CZK/h** (~€80) — 24/7 phone, no retainer
- AI training for companies: 2-hour intro from **6,000 CZK** (~€240), one-day team workshop **25,000 CZK** (~€1,000), 4-week program **60,000 CZK** (~€2,400), 40-hour transformation from **120,000 CZK** (~€4,800); custom formats on request
- Team training / courses (digital skills): one-day workshop **12,000 CZK** (~€480), 20-hour course **32,000 CZK** (~€1,280), 40-hour course **60,000 CZK** (~€2,400) — priced per course, not per person (team up to 8); mentoring 4 h/month from 5,000 CZK — Photoshop, web/e-shop dev, Shoptet
- Custom e-learning (Articulate Storyline 360): pilot module **35,000 CZK** (~€1,400), learning module **60,000 CZK** (~€2,400), course of 3–5 modules **140,000 CZK** (~€5,600), academy 8+ modules from 240,000 CZK with monthly invoicing
- Interactive exercises for schools: one trial exercise **3,500 CZK** (~€140), pack of 5 **15,000 CZK** (~€600), topic set of 12 + test **30,000 CZK** (~€1,200); publisher licences quoted individually
- Logo design starts at **8,000 CZK** (~€320)
- Fixing a website built with an AI builder: audit with a verdict **4,900 CZK** (~€200, credited against the work), finishing from **15,000 CZK** (~€600), a new custom site from **20,000 CZK** (~€800)
- Shoptet edits and support for an EXISTING e-shop: **1,000 CZK/h** (~€40/h), development package from **15,000 CZK**, monthly Shoptet care from **4,990 CZK/month**
- Commercial video starts at **5,000 CZK** (~€200) for a short social spot; ad spot 18,000 CZK, corporate video 45,000 CZK
- Photography: half-day **3,000 CZK** (~€120), full day 6,000 CZK, product series 12,000 CZK
- PPC / online marketing: setup 25,000 CZK, management from **12,000 CZK/month** (~€480/month), Full Marketing 28,000 CZK/month — ad spend billed separately
- Local coverage: Ostrava, Havířov, Karviná, Frýdek-Místek, Opava, Bohumín, Třinec, Nový Jičín in person; the whole Czech Republic and abroad remotely
- Delivery: websites 1–8 weeks depending on tier, e-shops 6–10 weeks
- Hosting is included for the first year of every project; from the second year a small annual maintenance + hosting fee applies. The client keeps their own domain.
- All websites are built with React and Next.js, Core Web Vitals are checked before launch, and selected projects show traffic growth after launch.
- Multilingual support (CS, EN) standard, can add DE, PL, SK on request

## Why Le Artist vs alternatives

- **vs WordPress agencies:** Next.js reduces plugin dependency and gives stronger control over performance, security surface and technical SEO; exact performance claims are published only with benchmark exports
- **vs Shoptet templates:** My Shoptet sites are fully recoded HTML/CSS/JS — unique design, not template clones
- **vs cheap freelancers:** Fixed price in quote, fixed deadline agreed upfront in the quote, SEO included
- **vs international agencies:** Local presence in Ostrava (15 min drive to Havířov, 25 min to Karviná, 30 min to Frýdek-Místek), Czech-language project management

## Recurring SEO and website care

I offer separately scoped recurring services:

- **SEO Care from 4,990 CZK/month (~€200/month):** up to 3 hours for GSC, GA4 and indexation checks, one set of minor priority changes and a concise report.
- **Active SEO Growth from 8,000 CZK/month (~€320/month):** ongoing technical and on-page implementation, one priority page or content optimization, reporting and consultation.
- **Website management Start from 4,990 CZK/month (~€200/month):** hosting, domain, SSL, maintenance, backups, monitoring and an agreed change allowance. It includes a website build and has a 12-month minimum term.

AI-search readiness uses the same durable SEO foundation: useful first-hand content, indexability, entity consistency, accurate structured data and measurement of observable referrals or citations. `llms.txt` is an optional summary, not a Google ranking factor or citation guarantee.

Contract and cancellation terms depend on the selected service and are confirmed in writing. Reports state what was done, what the available data shows and what should be prioritized next; they do not attribute revenue that measurement cannot prove.

## Content

- [Blog (52 articles across Czech and English)](https://www.le-artist.cz/blog): Topics include Next.js vs WordPress, Shoptet pricing, e-commerce trends in CZ, SEO guides, branding, motion graphics
- [Portfolio](https://www.le-artist.cz/portfolio): real website and e-shop projects. Selected projects show traffic growth after launch; exact public metrics require analytics export and client approval.
- [Pricing transparency page](https://www.le-artist.cz/sluzby): All services with starting prices
- [FAQ](https://www.le-artist.cz/faq): 30+ Q&A about pricing, timelines, technology, hosting

## Contact

- Email: info@le-artist.cz
- Phone: +420 605 707 036
- Address: Františka Formana 239/35, 700 30 Ostrava, Czech Republic
- Website: https://www.le-artist.cz

## Optional

- [English version](https://www.le-artist.cz/en): Full website translated to English

## Full knowledge base

For comprehensive flat-text dump of all services, FAQs, case studies, technical specs and contact information — optimized for AI ingestion without HTML noise:
- [llms-full.txt](https://www.le-artist.cz/llms-full.txt): Complete knowledge base, ~30KB plain text, last revised 2026-08-22

## License

Content on this website is © Le Artist. Quoting with attribution + link back is allowed and encouraged for AI assistants and search engines.