A logo quote can cover a single mark or a system for a website, invoices, packaging and branches. Compare prices against the same brief. The amount alone does not tell you whether you receive an original design, useful variants or editable files.
My logo design prices
| Package | From | Main deliverable |
|---|---|---|
| Logo | €320 | 3 concepts, final design, 2 revision rounds and exports |
| Brand Identity | €720 | Logo, colours, type, 15-page manual and templates |
| Full Package | €1,600 | Identity, print materials, presentations and wider applications |
Logo design from €320. I design 3 concepts, refine the logo in 2 revision rounds and hand it over in SVG, PNG, PDF and AI within 7-10 days. A brand identity with a manual and templates starts at €720.
These are my prices, not a survey of the Czech market. The graphic design service lists the scope and timing. Compare other suppliers by deliverables, experience, research time and agreed rights.
What the work involves
Preparation means understanding the business and where customers see it. An electrician needs readable vehicle lettering; a cosmetics company may need a packaging system. Company size alone does not define the scope.
Design and revisions cover exploring directions and refining the selected one. Agree what counts as an adjustment and what constitutes a new concept. One feedback round should be a consolidated list from a named approver, rather than changes arriving individually throughout the week.
Handover means preparing formats for real applications. SVG suits scalable web graphics; PNG supports everyday use with transparency. Print files must meet the printer's requirements. Vector format alone does not make a tiny wordmark readable as a browser icon: test the small variant separately.
What you pay for in a logo design
- Preparation understanding the business and where customers see the brand
- Design and revisions exploring directions and refining the selected one
- Handover formats and variants for real applications
Choosing the scope
A new electrician with a simple website, invoice and marked vehicle may need a usable logo and its variants rather than a large identity programme. A team with several vehicles should also check consistent signage and workwear.
A small business working with several suppliers can benefit from Brand Identity: colours, typography, templates and a manual reduce repeated decisions and conflicting versions. Choose the wider package for actual applications. Growing revenue does not mean you need exhibition materials. A simultaneous website, packaging and shop refit does justify designing their relationship together. See when branding deserves investment.
Logo, or a whole identity
- Logo
- from €320
- a new sole trader with a simple website, invoice and marked vehicle
- 3 concepts, final design, 2 revision rounds and exports
- Brand Identity
- from €720
- a small business working with several suppliers
- logo, colours, type, 15-page manual and templates
What the quote should specify
Six things the quote should specify
- Concepts and revisions their number and the person responsible for approval
- Exports and source files export formats, editable source files and variants
- Manual its scope; my standalone Logo package does not include the full manual
- Licensing uses, territory, duration, exclusivity and permission for modifications
- Fonts and third-party materials with their usage terms
- Dates and changes delivery dates, required inputs and the process for changes to the brief
A file and permission to use it are separate deliverables. The phrase "exclusive licence" alone does not settle every modification or application. Confirm the scope in the agreement; it cannot be inferred from the price.
When a generator may be enough
A simple generated design may suit an internal prototype if the tool permits the intended use. Tools differ: some use templates, others generate images, and some support vectors. It would be wrong to claim that all lack commercial licences or that every generated result is ineligible for trademark registration.
Before public use, check similarity to other brands, small-size legibility, exports and the tool's terms. Hiring a designer also does not guarantee trademark registration. The Czech Industrial Property Office explains trademark protection.
Check the handover in real use
Open the logo on light and dark backgrounds, place it on an actual invoice and test its browser icon. Make sure the promised editable files are present rather than just previews in a PDF.
My package timelines are 7-10 days for the logo, 2-3 weeks for identity and 3-5 weeks for the full package. I confirm a schedule around the brief and approvals. A longer project may reflect more applications or a more involved brief, not simply slower feedback.
The logo design guide explains how to test and select a design. Start your comparison with the three places where you will actually use it: these are more useful criteria than the number of slides in a presentation.
What to take away
- A logo with me starts at €320, Brand Identity at €720 and the Full Package at €1,600.
- Compare quotes for the same scope: concepts, revisions, exports, manual and licence.
- A file and permission to use it are two different things; confirm the scope of the licence in the agreement.
- A generated design may do for an internal prototype; before public use, check similarity, exports and the tool's terms.
- A logo takes 7-10 days with me, an identity 2-3 weeks and the full package 3-5 weeks.
Frequently asked questions
How much does logo design cost?
A logo with me starts at €320. It includes 3 concepts, the final design with 2 revision rounds and SVG, PNG, PDF and AI files in colour, mono and negative versions. It is ready in 7-10 days.
How much does a logo with a manual and a full identity cost?
The Brand Identity package starts at €720. On top of the logo it adds a colour palette, typography, a 15-page manual, a business card, letterhead and social media templates, and takes 2-3 weeks. The Full Package from €1,600 adds print materials, presentations and a wider visual system and takes 3-5 weeks.
Why do logo prices differ so much between suppliers?
Quotes differ in scope: the number of concepts and revisions, the files handed over, the licence and whether a manual is included. Compare them for the same scope rather than by a single amount.