A business website should not be just a polished brochure. At the start we define what the website should do: inquiry, booking, purchase, consultation or a trustworthy presentation. Structure, copy, CTAs and measurement follow from that.
I handle structure, content and technology as one system: a coded website instead of a bloated template, a Core Web Vitals speed foundation, technical SEO from the start and copy tied to the customer's decision process.
Every subpage has a clear role in the user journey. I avoid dead ends and decorative sections that lead nowhere. After launch, the website is measured through GA4 and Search Console so you can see what works and where to continue. Useful before you decide: website pricing, why a €200 website is not enough and web design trends 2026.