Custom e-shop development from Ostrava Shoptet, Shopify or custom

For most smaller and mid-sized Czech e-shops, Shoptet is the strongest fit because it has local integrations ready. Shopify is better for cross-border sales and custom code (React/Next.js) for B2B, headless or unique workflows. I go through the options in the custom Shoptet e-shop, Shopify e-shop and custom Next.js e-shop sections on this page.

A custom e-shop starts at €3,200 on Shoptet or Shopify, at €5,600 as custom code (React/Next.js) and at €11,200 as a B2B e-shop, depending on scope, integrations and content. A smaller e-shop on a ready-made template can also be done by the hour at €60/h, with an hour estimate and a budget cap agreed up front. The build is a one-off investment, plus optional monthly management: Monitoring €60/mo (no work hours), Care €220 (3 h), Growth €400 (6 h) or Custom from €800/mo (SEO, content, technical maintenance, minor edits). Hosting and the platform plan are paid separately. The client decides whether they want ongoing care or to manage it themselves. No contract, monthly cancellation.

The decision follows the target market, catalogue, integrations and operating model. Shoptet often suits the Czech market and local integrations. Shopify makes sense for cross-border sales and a broad app ecosystem; if you sell only in CZ/SK, Shoptet is cheaper and has better Czech integrations. Custom code is for specific B2B processes, proprietary workflows or headless architecture. If you are unsure, send me your turnover, catalogue size, target markets and systems such as Pohoda or an ERP; after the call I will send a comparison of 2-3 suitable platforms with prices, advantages and constraints, with no commitment. If you want the decision backed in depth, the platform choice and budget review costs €200 and I deduct it from the build if you go ahead within 60 days.

In practice yes, bespoke, turnkey and custom all mean a store built around your catalogue and processes rather than a ready-made template with a new logo. The only difference is how much of it is bespoke: on Shoptet the design and integrations, on a custom build the whole frontend and logic too. On the opening call I ask about the catalogue, order volume and integrations, that decides which route pays off for you.

The hourly rate is €60/h. Before the work starts you get an estimate of the hours and a budget cap that is agreed in writing; any increase of the cap happens only after your approval. It suits a smaller e-shop on a ready-made template where the scope is clear: a simple Shoptet on a template usually takes 20–30 hours, i.e. €1,200–1,800. For a larger scope, such as a custom design, a migration or an accounting integration, a fixed-price package is usually clearer.

A template edit (the Start package) changes the existing Shoptet look: colors, fonts, small details. A custom design (the Custom package) is a completely new graphic design plus re-coding of HTML, CSS and JS, so the e-shop does not look like the thousandth clone. For full design control (the Shoptet with ERP integration package) I build the design on a blank template that a higher Shoptet plan unlocks. Overriding CSS and JavaScript on top of the default template works for small tweaks and a light redesign, but your code piles on top of someone else's, the site slows down and maintenance is fragile. On a clean canvas the site is faster, has better Core Web Vitals and gives you full control.

It depends on the platform. On Shoptet I connect the Czech carriers PPL, DPD and Zasilkovna, the Comgate and GoPay payment gateways, the Heureka and Zbozi.cz comparison feeds and an accounting system such as Pohoda, ABRA, Money S3, Fakturoid or iDoklad via API or XML feed; accounting is included in the Custom and Shoptet with ERP integration packages and is a €480 surcharge for Start. On Shopify I set up payments via Stripe, PayPal, Apple Pay and Shop Pay and the international carriers DHL and FedEx; Comgate and GoPay work only through third-party apps with a monthly fee. On a custom Next.js build I connect your ERP and other internal systems through a custom API. I list licences and third-party integrations upfront in the quote.

Yes. Scope can include products, categories, customers, orders, measurement and 301 redirects from old URLs; I check canonicals and monitor indexation after launch to reduce the risk of an organic visibility drop. I quote migration separately according to data volume, export quality, URL count and integrations: the surcharge is €320-600 depending on scope for Shoptet and €600 for Shopify. The exact price and responsibilities are confirmed before work starts.

There is no universally cheapest platform. As of 26 August 2026, Shoptet lists Free at 0 CZK, Basic at 440 CZK, Business at 1,490 CZK, Profi at 2,490 CZK, Enterprise at 4,690 CZK and Premium from 12,000 CZK per month, excluding VAT. Shopify lists annual-billing prices of 499 CZK for Basic, 1,370 CZK for Grow and 7,130 CZK for Advanced per month; monthly billing is 670 CZK, 1,830 CZK and 9,510 CZK, with Shopify Plus from EUR 2,100 per month on a three-year term. Add paid apps or add-ons, transactions, integrations, development and care. Custom has no platform subscription but needs hosting, maintenance and further development. The right comparison is total cost of ownership for your operation.

Yes, I'm based in Ostrava and handle custom e-shops in person across the Moravian-Silesian region (Ostrava, Havířov, Karviná, Frýdek-Místek, Opava), and remotely for clients across Czechia and Slovakia. The process is the same: consultation, design, platform choice, launch and optional monthly care.