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CUSTOM E-SHOP

E-shops built in Ostrava for businesses across Czechia. We choose the platform by market, integrations, budget and growth plan, not by a one-size-fits-all template.

From€3,200

The final scope, price and timing are confirmed before work starts.

Directly with meFixed package priceFixed deadlineReply within 24 h
The path to an order

From listing to order

An e-shop does not sell on looks, it sells on the path. It runs through four stops and a customer can be lost at any of them. The whole path has to be built, not just the pretty first stop.

  1. 01listing: categories, filters, search
  2. 02product: variants, availability, delivery
  3. 03cart: a summary with no extra steps
  4. 04checkout: payments, couriers, confirmation

The demo shows real pages of miqueen.cz, a custom store I built: the wine listing, a wine page and the cart; the +210% traffic is a result confirmed by the owner. More work is in the portfolio.

STOCK TEMPLATE

The buying path in four steps on the real project miqueen.cz: listing as grey layers, product, cart with the checkout beneath the page, and the store scrolling through.

Sample for this service

Related work in practice

A concrete project with desktop and mobile previews. No illustrative mockup, just a real website, e-shop or digital product.

Full portfolio
2026/Víno · e-commerce
MiQueen, desktop screenshot

MiQueen

Custom e-commerce storefront, Custom e-shop for premium wine after moving away from a template-based setup. Goal: stronger control over UX, brand and product presentation.

CONCRETE OUTPUTS

What you actually get

No fog: what you get, who it fits and where a larger scope begins.

Clear deliverables

  • platform recommendation based on products, market and future growth
  • purchase journey from category to order
  • category, product, shipping and payment structure
  • order tracking, GA4 and Search Console setup
  • SEO foundation for categories, products and feeds

Best fit

  • you sell products and are choosing Shoptet, Shopify or custom
  • you want an e-shop ready for orders, tracking and growth
  • you are unsure which platform makes financial sense

Not a fit

  • you only want a template installed without changes
  • you have no product data, photos or clear assortment
  • you need a marketplace like Alza or Mall in the first version

Scope boundaries: An e-shop from €3,200 is the entry scope for a platform solution (Shoptet and Shopify). A custom e-shop from €5,600 makes sense for B2B workflow, ERP, custom logic, larger catalogues or non-standard checkout.

Pricing

How much does a custom e-shop cost

Shoptet and Shopify start at €3,200, while a custom React build starts at €5,600. Final scope depends on data migration, product and variant count, payment, shipping or ERP integrations and B2B rules. I confirm the exact price from the specific brief.

Shoptet

For: small and medium e-shops in the Czech Republic. Heureka, Zbozi.cz, Czech delivery.

from€3,200

Delivery 6-8 weeks

  • Custom design (not a template)
  • Heureka + Zbozi.cz integration
  • Pohoda / Money S3 connection
  • Czech carriers (PPL, DPD, Zasilkovna)
  • SEO setup + Google Analytics
  • Service detail: custom Shoptet e-shop
Everything included (+4)
  • Czech carriers (PPL, DPD, Zasilkovna)
  • SEO setup + Google Analytics
  • GDPR + terms and conditions
  • Staff training 2x 2 h
Choose
Most popular

Shopify

For: international sales, multi-currency, multi-language.

from€3,200

Delivery 5-7 weeks

  • CZ + EN + DE version
  • Multi-currency (CZK, EUR, USD)
  • Stripe + PayPal + Apple Pay
  • International carriers (DHL, FedEx)
  • Klaviyo + Mailchimp email marketing
  • Service detail: Shopify e-shop
Everything included (+4)
  • International carriers (DHL, FedEx)
  • Klaviyo + Mailchimp email marketing
  • Broad Shopify Apps ecosystem
  • Hosting and admin in the plan; apps billed separately
Choose

Custom (React)

For: B2B, unique workflows, extreme volume or headless.

from€5,600

Delivery 12-16 weeks

  • Headless React + Next.js architecture
  • B2B portal (split price lists, approvals)
  • Custom API + ERP integration
  • Fast architecture prepared for Core Web Vitals
  • No platform subscription; hosting and care billed separately
  • Service detail: custom Next.js e-shop
Everything included (+4)
  • Fast architecture prepared for Core Web Vitals
  • No platform subscription; hosting and care billed separately
  • Full control over data + design
  • Data model designed around the catalogue and operation
Choose
How I work

Three types of e-shop, each for a different goal

The platform affects the entry price, launch speed, available integrations and future development costs. That is why we choose it around the actual operation of your e-shop, not popularity or the lowest purchase price.

Shoptet often suits the Czech market and local integrations. Shopify suits international sales and a broader app ecosystem. Custom React/Next.js suits specific B2B processes, proprietary workflows and cases where a standard platform is not enough.

If you are unsure which path to take, we review your product range, target markets, integrations and budget. If WooCommerce, Magento or another solution is a better fit, I will say so openly. Before deciding, read how much an e-shop costs, for comparison how much a website costs without a shop, the Shoptet vs Shopify vs custom comparison and the guide to starting an e-shop.

Benefits

Why choose me

What you concretely get out of the collaboration.

  • 01

    A choice of 3 platforms

    Shoptet, Shopify and custom builds have different strengths. The recommendation follows your market, operations, integrations and budget.

  • 02

    Integration with the Czech market

    Heureka, Zbozi.cz, Glami, carriers, payment gateways and accounting systems. The quote states the exact scope and any third-party licence fees in advance.

  • 03

    Long-term care

    After launch, you can continue with care, SEO, content and data-led improvements. The scope is optional and agreed in advance.

  • 04

    Migration plan

    If the current platform stops being sufficient, I plan the migration of data, URLs and measurement so the impact and responsibilities are clear in advance.

Process

How it works

No unnecessary bureaucracy. Every step has a clear output and deadline, you always see exactly where we are.

Typically
3-16 weeks by platform
Steps
4

Platform choice

48 h

You describe the catalogue, markets and integrations. Within 48 h I propose Shoptet, Shopify or a custom build with scope, price and timing.

Structure and design

1-2 weeks

Categories, product page, cart and checkout. You approve previews, not a finished shop.

Build and integrations

2-12 weeks

Template or custom frontend, payments, shipping, feeds, accounting. You see the staging as it grows.

Test orders and handover

before launch

We walk through orders, e-mails and tracking. I train you in the admin and we launch.

FAQ

Common questions

The ones asked most. Missing something? Write to me, I reply within a few hours.

For most smaller and mid-sized Czech e-shops, Shoptet is the strongest fit because it has local integrations ready. Shopify is better for cross-border sales and custom React/Next.js for B2B, headless or unique workflows. This page is the platform-selection hub; implementation details live on /en/services/shoptet-eshop, /en/services/shopify-eshop and /en/services/custom-eshop-development.

Let's arrange

a 15-min call

No commitment. You tell me about your business and I advise which platform fits. After the call I send a comparison of suitable options and links to verifiable public work.

No obligationEstimate in 24 hFixed price