Articles & News
Practical tips for your online business.
Written for business and e-shop owners: what a website costs, how to pick a platform, how SEO and AI search work. No marketing fog, with numbers from my own practice.
80 articles
- September 2026
- Vývoj7 min readWhat Is an MVP (Minimum Viable Product)? Meaning and Cost 2026An MVP (minimum viable product) is the smallest version of a product someone will use or pay for. What belongs in it, what doesn't, what it costs (from €3,200) and how to build it without a team.
- August 2026
- Podpora7 min readHow Much Website Management Costs: Retainer PricingWebsite management with me starts at €200 a month (Start), €400 (Growth) and €800 (Premium). What a retainer must include and when it beats edits at €40/h.
- Marketing10 min readWhat AI implementation costs: audit, pilot and runningAlmost nobody publishes AI implementation prices. I break down the three cost layers, my prices for audit, pilot and retainer, and how to work out payback.
- Marketing8 min readHow Much Does Google Advertising Cost in 2026?Google Ads cost has two parts: the click budget paid to Google and campaign management (with me from €480/mo, setup €1,000). When PPC pays off for you.
- E-commerce10 min readHow to Start an E-shop in Czechia in 2026: Step by StepStarting an e-shop in Czechia step by step: a trade licence for 1,000 CZK, VAT thresholds, legal requirements, platform choice, content and launch.
- E-commerce9 min readI measured 30 Czech e-shops: 80% have no AI crawler rulesMy own measurement of 30 Czech e-shops: only 5 of 25 readable robots.txt files mention AI crawlers and 7 of 23 homepages carry no JSON-LD. Data is public.
- Vývoj9 min readBooking system: when to rent and when to build your ownA rented booking system is live in an afternoon, a custom one costs tens of thousands but does exactly what you need. When to rent and when to build.
- Vývoj9 min readLocal AI models: how they work and whether you need themOpen AI models can run on your own computer and no data leaves the company. What 'runs locally' means, what hardware you need and when they beat the cloud.
- Vývoj10 min readHow to build an app with AI: from brief to productionClaude Code or Codex write an app in an afternoon. What separates a prototype that falls apart from an app you can run is the process. Six steps I use.
- Marketing9 min readAI Automation for Businesses: How to StartAI automation is a trigger, an action and a check. How to pick your first three automations, use scheduled tasks in AI assistants and stay safe.
- Vývoj9 min readAI agents and the harness: how Claude Code or Codex workAn AI agent is a model wired into a loop of observe, decide, use a tool, verify, wrapped in rules and checks: the harness. What it means for your company.
- E-commerce12 min readI measured 21 Czech e-commerce sites: first-party dataA first-party Czech e-commerce audit: 22 selected domains, 21 loaded websites and 20 active e-shops. Methodology, limits and anonymised data are public.
- Vývoj10 min readVibe coding: 7 mistakes that ruin amateur AI apps40-62% of AI-generated code contains vulnerabilities, one vibe-coded app leaked 1.5 million API keys. Seven mistakes amateurs make and how to avoid them.
- E-commerce9 min readShoptet Partner: what the badge means and how to chooseSeeing the Shoptet Partner badge everywhere? What the certification involves, what it won't guarantee and what to ask every supplier, badge or not.
- E-commerce10 min readDoes your e-shop have to be accessible? Czech Act 424/2023The Czech accessibility act took effect on 28 June 2025 and most small e-shops are exempt. Who is actually obliged, what must be met and what it costs.
- E-commerce10 min readMandatory website and e-shop information in Czechia 2026Company ID and registered office are required by § 435 of the Czech Civil Code. E-shops add pre-contract info, the 30-day discount rule and review checks.
- SEO9 min readAI search isn't the future: it sends customers now (2026)Adobe, Semrush and Ahrefs studies suggest AI referral traffic can be more valuable than organic traffic. What the numbers show and what to measure.
- Marketing11 min readThe AI Act in practice: what a Czech company must do nowAI literacy has been mandatory since February 2025, chatbot and AI content transparency applies from 2 August 2026. A practical overview without legalese.
- July 2026
- Web9 min readDIY Website with AI: What You Get and What's MissingLaunch an AI-built website in a weekend. An honest look at what builders do well in 2026, what's missing from a site that sells, and when they're enough.
- Web8 min readWhy Your AI-Built Website Gets No Inquiries: 7 CausesYour AI-built website looks good, yet no inquiries come in? The 7 most common causes, how to spot each one yourself and what to do about it.
- Web8 min readA Website Isn't a Billboard: Why You Have to Maintain ItA website isn't a sign you hang up and forget. What breaks on an unmaintained site, what Search Console is for and why ignoring its warnings costs you.
- SEO9 min readBacklinks, Directories and Website Authority ExplainedWhat backlinks are, why Google ranks sites by trust and not just content, and what a Firmy.cz listing is for. No jargon, no bought links that hurt you.
- Web8 min readHow to Speed Up Your Website: Why It Matters, What WorksA slow website drives away visitors and Google alike. How to measure speed (Core Web Vitals), what slows sites down most and which fixes matter most.
- Web9 min readIs Your Website OK? 8 Things You Can Check in 10 MinutesHow to tell if you have a bad website, with no expert and no salesperson. 8 things to check on your own site in ten minutes and what they mean for you.
- SEO9 min readHow to Get Your Business Into AI Search: ChatGPT and GEOCustomers increasingly ask ChatGPT and Google AI Overviews instead of classic search. What decides who AI recommends and how to get your business in.
- SEO9 min readGoogle Business Profile: 6 Mistakes That Cost CustomersYour Google Business Profile decides who the customer calls. Six common mistakes quietly costing local businesses inquiries, and how to set it up right.
- Marketing9 min readFake or Employee Google Reviews: How to Defend YourselfA false or defamatory Google review from a competitor or ex-employee? I walk you through your defense step by step: reply, report to Google, legal path.
- Vývoj8 min readHow Much Does Custom App Development Cost? 2026 PricingCustom app development in 2026: MVP from €3,200, production app from €7,200. What drives the price, when an app beats spreadsheets, and what to watch for.
- Marketing8 min readSEO vs PPC: The Difference and Which Fits Your BusinessI break down the difference: PPC buys traffic within days but stops with your budget; SEO takes months yet compounds. A rule of thumb helps you decide.
- SEO8 min readWhy My Website Has No Traffic: 7 Causes and Fixes (2026)If your website has no traffic, the cause is usually fixable: indexing blocks, a new domain, technical issues, or content that targets no real search.
- Web8 min readHow Much Does a Web App Cost in 2026? Prices and 6 DriversCustom web apps start at several thousand euros. I break down 6 cost drivers, scope, integrations, roles, security, and how to get a real quote.
- SEO8 min readHow Much Does SEO Cost? 2026 Pricing from €200/monthSEO pricing in 2026 with concrete numbers: Care from €200/mo, active Growth from €320/mo and audits from €400. What each scope actually includes.
- Video7 min readHow Much Does a Promo Video Cost in 2026? (Price Guide)How much does a promo video cost? A 2026 price guide, what drives the budget, three indicative packages from €200, and how to pick the right tier.
- Graphics8 min readHow Much Does Logo Design Cost? 2026 Price ListA concrete 2026 price list for logo design: from €320 for a logo, €720 for brand identity, €1,600 for the full package, and when each pays off.
- E-learning7 min readHow Much Does E-Learning Cost? A 2026 Price BreakdownA clear look at how much e-learning costs in 2026, the real price drivers behind a course, and how to avoid the cheap-template trap.
- Web7 min readWhat Does Website Maintenance Include? (2026 Guide)Website maintenance includes security updates, backups, uptime monitoring, bug fixes, content edits and speed work. Why an unmaintained site decays.
- Graphics8 min readBrand Manual: 6 Parts and Why Your Business Needs OneA brand manual in 6 parts: logo variants, colors, typography, graphic elements, tone of voice and templates. How long it should be and when you need one.
- SEO16 min readSEO Guide for Businesses and E-shops: Tech, Content and AIA practical SEO guide for businesses and e-shops: technical fixes, content clusters, local SEO, measurement and preparation for AI-powered search.
- E-commerce15 min readE-shop Platform Guide: Shoptet, Shopify or Custom?A decision guide for companies choosing between Shoptet, Shopify and custom e-commerce: costs, risks, integrations and SEO impact.
- Webdesign14 min readCustom Website Development: Cost, Process and SEO 2026How to decide when you need a custom website, what it should cost, what must be included and why technical SEO matters more than decorative effects.
- Podpora6 min readMy Website Is Down: What Now? A Step-by-Step GuideSite throwing an error or not loading at all? A calm step-by-step process to find the cause and decide whether to fix it yourself or call a specialist.
- E-commerce7 min readE-Shop Redesign: When It's Worth It and What It CostsNew e-shop or a redesign? I show you what to look at, where e-shops quietly lose conversions and the real cost of a redesign on Shoptet, Shopify or custom.
- E-learning7 min readHow to Teach Your Team to Use AI: 6 Areas That Save HoursPeople who know how to use AI will replace those who don't. A practical guide to where AI genuinely saves time and how to train your team to use it.
- Webdesign12 min readWebsite Pricing 2026: How Much Does a Website Cost?Website pricing guide for 2026: landing page €400-1,200, business website €1,200-3,200, advanced builds €3,200+. What drives the price and how to read a quote.
- E-commerce8 min readWhy a €400 E-shop Is Actually the Most Expensive OneCheap e-shops sell the illusion of savings. See the real 3-year cost, and why 95% of owners never break even on the investment.
- Webdesign10 min readAI and Web Development in 2026: What Works, What FailsAI now helps write a large share of new websites, and Google penalizes lazy AI content. How to use AI in web development the right way.
- E-commerce11 min readHow Much Does an E-shop Cost in 2026? Complete Price OverviewShoptet €1,600-6,000 for the first year, Shopify €2,400-8,000, custom from €5,600. Setup, build and monthly running costs in concrete numbers.
- E-commerce9 min readShoptet vs Shopify vs Custom E-Commerce: Which Is Best?A detailed comparison of the three most popular paths to an online store. The pros and cons of each and how to choose the right one for your business.
- Webdesign8 min readHow to Choose a Web Agency: 10 Questions You Must AskChoosing a web agency is a critical decision. I've prepared 10 key questions to ask and red flags to watch out for.
- E-commerce12 min readShoptet, Shopify, Upgates or a Custom E-Shop? 2026 ComparisonShoptet runs €1,000-2,000 a year, WooCommerce up to 200,000, a custom build starts at €5,600. Costs, timelines and Czech integrations compared.
- Webdesign8 min readWhy a 200 EUR Website Isn't EnoughFind out why investing just €200 in a website can hurt your business more than it helps. I reveal the hidden costs and risks of cheap web solutions.
- Webdesign15 min readWordPress vs Next.js: Which Is Better for Your Site (2026)A detailed comparison of WordPress and Next.js. Find out which technology suits your business best, with an honest look at the real pros and cons of each.
- Web Design7 min readWhy Next.js? 7 Reasons for a Modern Business WebsiteWhy more and more companies choose Next.js for their websites: speed, SEO, security and more reasons Next.js is the future of business websites.
- Web Design7 min read7 Signs Your Website Needs a RedesignAn outdated website costs more than a new one. Here are 7 concrete signals that it's time to invest in a redesign, and what to expect from it.
- SEO12 min readSEO for Business Owners: A Guide That Saves You ThousandsNot sure what SEO is or why it matters? A plain-English guide to how Google works, why top rankings matter and what it costs you when you're not there.
- Marketing8 min readAI Tools for Business Owners in 2026An overview of the most useful AI tools helping Czech entrepreneurs save time, cut costs, and boost productivity in 2026.
- E-commerce8 min readE-commerce Trends in the Czech Republic for 2026What trends will dominate Czech e-commerce in 2026? From AI personalization to social commerce, an overview of the changes you should be ready for.
- Web Design7 min readWeb Design Trends 2026: What a Modern Website Looks Like10 web design trends for 2026, from AI personalization to the return of brutalism. What a modern website looks like and when it's time for a redesign.
- Marketing9 min readHow to Measure Online Marketing ROIA practical guide to measuring online marketing return on investment: which metrics to track and how to evaluate whether your campaigns are paying off.
- E-commerce9 min readE-shop Optimization: 10 Fixes That Lift ConversionsImproving conversion from 2% to 3% lifts revenue by 50%, no extra ad spend. I walk through 10 fixes, from checkout flow to abandoned cart emails.
- SEO8 min readLocal SEO: How to Rank First in OstravaLocal SEO is crucial for businesses in Ostrava and the region. I show you how to set up Google Business Profile, get reviews, and get on the map.
- SEO10 min readE-shop SEO Optimization: A Guide to Higher RevenueE-shop SEO optimization step by step: technical SEO, on-page factors and product pages for better Google rankings and higher revenue.
- SEO7 min readWebsite Speed and SEO: Why Every Second CountsA slow website costs you search rankings and customers. Learn how Core Web Vitals affect SEO and how to make your site faster.
- Graphics8 min readCompany Logo Design: The Process Step by StepHow company logo design works: logo types, the step-by-step process, what a professional logo costs (from €320) and when an AI generator is enough.
- Graphics8 min readWhy Invest in Branding in 2026Branding isn't just a logo. Discover why investing in a strong brand in 2026 is essential for business growth and how to stand out from the competition.
- Marketing9 min readGoogle Ads vs Sklik: Where to Advertise in Czechia?I compare the two biggest Czech PPC platforms: when Google Ads makes sense, when Sklik is the better bet, and how to split your budget for maximum ROI.
- Marketing8 min readSocial Media for Businesses in 2026: Where to Be and WhyAn overview of social media platforms for business marketing in 2026. Find out which platforms make sense for your business and how to succeed on them.
- SEO8 min read5 SEO Mistakes That Cost E-shops Thousands DailyE-shops keep making the same SEO mistakes. Duplicate descriptions, filter URLs in index, thin category content, I show 5 most common and how to fix them.
- SEO10 min readTechnical SEO: Checklist for Developers and OwnersTechnical SEO is the foundation without which even great content won't help. I've prepared a practical checklist, from crawlability to Core Web Vitals.
- SEO9 min readWhat an SEO Audit Reveals and How to Use It (Real Example)An SEO audit isn't just a list of errors. I show you what an audit reveals, what real findings look like, and how to prioritize them.
- E-commerce8 min readProduct Photos for E-shops: Phone, Photographer, or AI?Quality product photos sell. I compare three approaches, DIY with phone, professional photographer, and AI generation, with real prices and results.
- Video8 min readVideo Advertising for Businesses: Why You Need ItVideo marketing is the most effective form of online communication. Learn which types of business videos work, what they cost, and how to measure ROI.
- Video7 min readMotion Graphics: Animated Videos for Better MarketingMotion graphics are one of the most effective tools in modern marketing. Learn about the types of animated videos and how to leverage them.
- E-commerce10 min readShoptet Pricing 2026: Plans, Real Costs and Launching an E-shopCurrent Shoptet pricing for 2026: plans from 0 to 12,000+ CZK/month, what each tier offers, and what launching an e-shop really costs including design and content.
- E-commerce8 min readShoptet Template vs. Custom Design: Which One Pays Off?Considering a Shoptet e-shop? I compare ready-made templates with custom design, price, time, features, and return on investment.
- E-commerce9 min readShopify Pricing in the Czech Republic: Real 2026 CostsShopify Basic runs €27/mo, but apps add €60-200/mo on top. I break down full Czech costs, carriers, payments, Heureka, vs Shoptet.
- E-commerce8 min readWhen You've Outgrown Shoptet and Need a Custom E-shopShoptet and Shopify have their limits. Here's when it makes sense to switch to a custom e-shop in React/Next.js, and when it's overkill.
- Development7 min readWebsite vs. Web Application: Difference and What You NeedWebsites and web applications look similar but solve completely different problems. I explain the difference and help you decide what your business needs.
- E-learning7 min readE-Learning for Businesses: Training with Articulate 360Discover how the Articulate 360 platform is transforming corporate training. Interactive courses, SCORM compatibility, and measurable return on investment.
- Web Design7 min readHow to Prepare Materials for a New Website and Save WeeksThe biggest delay in website creation isn't development, it's missing materials. A practical checklist that saves you time, money and frustration.
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