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Practical tips for your online business.
Discover the latest trends in design, development and creative technologies. Practical tips and inspiration for your projects.
61 articles
- 01Web
Why Your AI-Built Website Gets No Inquiries: 7 Causes
Your AI-built website looks good, yet no inquiries come in? The 7 most common causes — how to spot each one yourself and what to do about it.
8 min read - 02Web
A Website Isn't a Billboard: Why You Have to Maintain It (and What Happens If You Don't)
A website isn't a sign you hang up and forget. It's a living tool in an environment that keeps changing. Read what breaks on an unmaintained site, what Google Search Console is for, and why ignoring its warnings costs you.
8 min read - 03SEO
Backlinks, Directories and Website Authority, Explained Simply
What backlinks are, why Google ranks sites by trust and not just content, and what a Firmy.cz listing is actually for. No jargon, and no bought links that will hurt you.
9 min read - 04Web
How to Speed Up Your Website: Why It Matters & What Actually Works
A slow website drives away visitors and Google alike. How to measure speed (Core Web Vitals), what slows sites down most, and which fixes give the biggest effect for the least work.
8 min read - 05Web
Is Your Website OK? 8 Things You Can Check Yourself in 10 Minutes
How to tell if you have a bad website — with no expert and no salesperson. 8 things you can check on your own site in ten minutes, and what each one means for your customers.
9 min read - 06SEO
How to Get Your Business Into AI Search: ChatGPT, AI Overviews & GEO
Customers increasingly ask ChatGPT and Google's AI Overviews instead of classic search. What decides who AI recommends – and how to get your business mentioned. Practical, no magic.
9 min read - 07SEO
Google Business Profile: 6 Mistakes That Cost a Local Business Customers
Your Google Business Profile (that card with the map and reviews) decides who the customer calls. Six of the most common mistakes quietly costing local businesses inquiries — and how to set the profile up right.
9 min read - 08Marketing
Fake, Defamatory or Employee Reviews on Google: How to Defend Yourself
Someone left you a false or defamatory Google review — maybe a competitor or a former employee. I walk you through your defense step by step: from a calm public reply, through reporting it to Google, all the way to a last-resort legal path. And I'll be honest about the limits.
9 min read 
09VývojHow Much Does Custom App Development Cost? 2026 Pricing
Custom app development in 2026: MVP from 80,000 CZK (~€3,200), production app from 180,000 CZK. What drives the price, when an app beats spreadsheets, and what to watch for.
8 min read
10MarketingSEO vs PPC: The Difference and Which Fits Your Business
I break down the difference: PPC buys traffic within days but stops with your budget; SEO takes months yet compounds. A simple rule of thumb helps you decide.
8 min read- 11SEO
Why My Website Has No Traffic: 7 Real Causes (2026 Fix Guide)
If your website has no traffic, the cause is usually fixable: indexing blocks, a brand-new domain, technical issues, or content that targets no real search.
8 min read 
12WebHow Much Does a Web App Cost in 2026? 6 Key Drivers
Custom web apps start in the higher tens of thousands of CZK. I break down 6 cost drivers – scope, integrations, roles, security – and how to get a real quote.
8 min read
13SEOSEO Pricing 2026: Care from €200, Audits from €400
SEO pricing in 2026 with concrete numbers: Care from €200/mo, active Growth from €320/mo and audits from €400. What each scope actually includes.
8 min read
14VideoHow Much Does a Promo Video Cost in 2026? (Price Guide)
How much does a promo video cost? A practical 2026 price guide – what drives the budget, three indicative packages from 5,000 CZK, and how to pick the right tier.
7 min read
15GraphicsHow Much Does Logo Design Cost? 2026 Price List
A concrete 2026 price list for logo design: from 8,000 CZK for a logo, 18,000 CZK for brand identity, 40,000 CZK for the full package — and when each pays off.
8 min read- 16E-learning
How Much Does E-Learning Cost? A 2026 Price Breakdown
A clear look at how much e-learning costs in 2026, the real price drivers behind a course, and how to avoid the cheap-template trap.
7 min read - 17Web
What Does Website Maintenance Include? (2026 Guide)
What does website maintenance include? Security updates, backups, uptime monitoring, bug fixes, content edits and speed work – and why an unmaintained site quietly decays.
7 min read - 18Graphics
Brand Manual: What It Contains (6 Parts) and Why You Need One
A brand manual in 6 parts: logo variants, color palette, typography, graphic elements, tone of voice and templates. How long it should be and when you need one.
8 min read - 19SEO
SEO Guide for Businesses and E-shops: Tech, Content, Local and AI Search
A practical SEO guide for businesses and e-shops: technical fixes, content clusters, local SEO, measurement and preparation for AI-powered search.
16 min read - 20E-commerce
E-shop Platform Guide: Shoptet, Shopify or Custom?
A decision guide for companies choosing between Shoptet, Shopify and custom e-commerce: costs, risks, integrations and SEO impact.
15 min read - 21Webdesign
Custom Website Development Guide: Cost, Process and SEO in 2026
How to decide when you need a custom website, what it should cost, what must be included and why technical SEO matters more than decorative effects.
14 min read 
22PodporaMy Website Is Down – What Now? A Step-by-Step Emergency Guide
Is your site throwing an error, your e-shop not taking orders, or not loading at all? Walk through a calm, level-headed process that helps you find the cause and decide whether to fix it yourself or call a specialist.
6 min read- 23E-commerce
E-Shop Redesign: When It's Worth It and What It Costs
A new e-shop, or a redesign of the existing one? I'll help you decide what to look at, show you where e-shops quietly lose conversions, and give you the real-world costs of a redesign on Shoptet, Shopify, and custom solutions.
7 min read 
24E-learningHow to Teach Your Team to Use AI: 6 Areas That Save Hours Every Week
AI won't make your people's jobs disappear – but the people who know how to use it will replace those who don't. A practical guide to where AI genuinely saves time and how to train your team so they actually put it to use straight away.
7 min read
25WebdesignWebsite Pricing 2026: How Much Does a Website Cost?
Website pricing guide for 2026: landing page €400–1,200, business website €1,200–3,200, advanced builds €3,200+. What drives the price and how to read a quote.
12 min read- 26E-commerce
Why a €400 E-shop Is Actually the Most Expensive E-shop You Can Buy
Cheap e-shops sell the illusion of savings. See the real 3-year cost – and why 95% of owners never break even on the investment.
8 min read - 27Webdesign
AI and Web Development in 2026: What Works, What Fails, and What Google Thinks
AI now helps write a large share of new websites – and Google penalizes lazy AI content. How to use AI in web development the right way, for business owners.
10 min read 
28E-commerceHow Much Does an E-Commerce Store Cost in 2026? Complete Price Guide
How much does an e-commerce store cost in 2026? Shoptet 40,000–150,000 CZK for the first year, Shopify 60,000–200,000 CZK, custom from 140,000 CZK. Setup, build and monthly running costs in concrete numbers.
11 min read- 29E-commerce
Shoptet vs Shopify vs Custom E-Commerce: Which Is Best?
A detailed comparison of the three most popular paths to an online store. Discover the pros and cons of each platform and choose the right one for your business.
9 min read - 30Webdesign
How to Choose a Web Agency: 10 Questions You Must Ask
Choosing a web agency is a critical decision. I've prepared 10 key questions to ask and red flags to watch out for.
8 min read 
31E-commerceBest E-Commerce Platform in Czechia: Shoptet vs Shopify
Shoptet runs 25,000–50,000 CZK a year, WooCommerce up to 200,000, custom from 600,000 CZK. I break down which platform fits which Czech e-shop.
12 min read- 32Webdesign
Why a 200 EUR Website Isn't Enough
Find out why investing just 200 EUR (5,000 CZK) in a website can hurt your business more than it helps. I reveal the hidden costs and risks of cheap web solutions.
8 min read 
33WebdesignWordPress vs Next.js: Which Technology Is Better for Your Website in 2026
A detailed comparison of WordPress and Next.js. Find out which technology suits your business best, with an honest look at the real pros and cons of each.
15 min read- 34Web Design
Why Next.js? 7 Reasons It's the Best Choice for Business Websites
Discover why more and more companies are choosing Next.js for their websites. Speed, SEO, security, and more reasons why Next.js is the future of business websites.
7 min read - 35Web Design
7 Signs Your Website Needs a Redesign
An outdated website costs more than a new one. Here are 7 concrete signals that it's time to invest in a redesign – and what to expect from it.
7 min read - 36SEO
SEO for Business Owners: A Complete Guide That Will Save You Thousands
Not sure what SEO is or why it matters? This article explains in plain English how Google works, why top rankings are crucial, and what it costs you when you're not there.
12 min read - 37Marketing
AI Tools for Business Owners in 2026
An overview of the most useful AI tools helping Czech entrepreneurs save time, cut costs, and boost productivity in 2026.
8 min read - 38E-commerce
E-commerce Trends in the Czech Republic for 2026
What trends will dominate Czech e-commerce in 2026? From AI personalization to social commerce – an overview of the changes you should be ready for.
8 min read 
39Web DesignWeb Design Trends 2026: What a Modern Website Looks Like
10 web design trends for 2026 – from AI personalization to the return of brutalism. What a modern website looks like and how to tell it's time for a redesign.
7 min read- 40Marketing
How to Measure Online Marketing ROI
A practical guide to measuring your online marketing return on investment. Learn which metrics to track and how to evaluate whether your campaigns are paying off.
9 min read 
41E-commerceE-shop Optimization: 10 Fixes That Lift Conversions
Improving conversion from 2% to 3% lifts revenue by 50% – no extra ad spend. I walk through 10 fixes, from checkout flow to abandoned cart emails.
9 min read- 42SEO
Local SEO: How to Rank First in Ostrava
Local SEO is crucial for businesses in Ostrava and the surrounding region. I show you how to set up Google Business Profile, get reviews, and get on the map.
8 min read - 43SEO
E-Commerce SEO: The Essential Guide to Higher Revenue
Learn how to optimize your online store for search engines. Technical SEO, on-page factors, and product page optimization for higher revenue and better Google rankings.
10 min read - 44SEO
Website Speed and SEO: Why Every Second Counts
A slow website costs you search rankings and customers. Learn how Core Web Vitals affect SEO and how to make your site faster.
7 min read 
45GraphicsCompany Logo Design: Process, Types & Prices (Complete Guide)
How company logo design works: logo types, the step-by-step process, what a professional logo costs (from €320) and when an AI generator is enough. A guide for business owners.
8 min read- 46Graphics
Why Invest in Branding in 2026
Branding isn't just a logo. Discover why investing in a strong brand in 2026 is essential for business growth and how to stand out from the competition.
8 min read - 47Marketing
Google Ads vs Sklik: Where to Advertise in the Czech Republic
I compare the two biggest PPC platforms on the Czech market. Find out when Google Ads makes sense, when Sklik is the better bet, and how to split your budget for maximum ROI.
9 min read - 48Marketing
Social Media for Businesses in 2026: Where to Be and Why
An overview of social media platforms for business marketing in 2026. Find out which platforms make sense for your business and how to succeed on them.
8 min read - 49SEO
5 SEO Mistakes That Cost E-shops Thousands Daily
E-shops keep making the same SEO mistakes. Duplicate descriptions, filter URLs in index, thin category content – I show 5 most common and how to fix them.
8 min read - 50SEO
Technical SEO: Checklist for Developers and Business Owners
Technical SEO is the foundation without which even great content won't help. I've prepared a practical checklist – from crawlability to Core Web Vitals.
10 min read - 51SEO
What an SEO Audit Reveals and How to Use It (Real Example)
An SEO audit isn't just a list of errors. I show you what an audit reveals, what real findings look like, and how to prioritize them.
9 min read - 52E-commerce
Product Photos for E-shops: Phone, Photographer, or AI?
Quality product photos sell. I compare three approaches – DIY with phone, professional photographer, and AI generation – with real prices and results.
8 min read - 53Video
Video Advertising for Businesses: Why You Need It
Video marketing is the most effective form of online communication. Learn which types of business videos work, what they cost, and how to measure ROI.
8 min read - 54Video
Motion Graphics: Animated Videos for Better Marketing
Motion graphics are one of the most effective tools in modern marketing. Learn about the types of animated videos and how to leverage them.
7 min read 
55E-commerceShoptet Pricing 2026: Plans, Real Costs and Launching an E-shop
Current Shoptet pricing for 2026: plans from 0 to 4,690 CZK/month, what each tier offers, and what launching an e-shop really costs including design and content.
10 min read- 56E-commerce
Shoptet Template vs. Custom Design: Which One Pays Off?
Considering a Shoptet e-shop? I compare ready-made templates with custom design -- price, time, features, and return on investment.
8 min read 
57E-commerceShopify Pricing in the Czech Republic: Real 2026 Costs
Shopify Basic runs ~750 CZK/month, but apps add 1,500–5,000 CZK/month on top. I break down full Czech costs — carriers, payments, Heureka — vs Shoptet.
9 min read- 58E-commerce
When You've Outgrown Shoptet and Need a Custom E-shop
Shoptet and Shopify have their limits. Here's when it makes sense to switch to a custom e-shop in React/Next.js – and when it's overkill.
8 min read - 59Development
Website vs. Web Application: What's the Difference and What Do You Need?
Websites and web applications look similar but solve completely different problems. I explain the difference and help you decide what your business needs.
7 min read - 60E-learning
E-Learning for Businesses: How Articulate 360 Is Transforming Corporate Training
Discover how the Articulate 360 platform is transforming corporate training. Interactive courses, SCORM compatibility, and measurable return on investment.
7 min read - 61Web Design
How to Prepare Materials for a New Website (and Save Weeks)
The biggest delay in website creation isn't development – it's missing materials. I've prepared a practical checklist that saves you time, money, and frustration.
7 min read
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