Articles & News
Practical tips for your online business.
Written for business and e-shop owners: what a website costs, how to pick a platform, how SEO and AI search work. No marketing fog, with numbers from my own practice.
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113 articles
E-commerce15 min readTechnical state of online shops in the Moravian-Silesian Region: 195 shops and 5 surprising numbers
A technical check of 195 online shops from the Moravian-Silesian Region: half link to the discontinued European online dispute resolution platform, almost nobody blocks AI search bots and mobile LCP is slow almost everywhere in the lab. Extended with accessibility, cookies before consent, DMARC, Shoptet and company websites. Aggregated numbers, no names.Marek FrňkaWeb developer, Le Artist
E-commerce9 min readIs your agency looking after your online shop? How to check, and why audit
Orders coming in does not mean the shop is in good shape. What I found on two online shops, what to ask your agency and why to get a second opinion from someone who does not manage the shop.Marek FrňkaWeb developer, Le Artist
AI9 min readAI news for October 2026: what changed and what it means for businesses
October 2026 in AI for businesses: the low-cost Claude Haiku 5.5, Anthropic's new usage policy from 12 November, Agent Skills as an open standard, Gemini 4 Argon and longer prompt caching at OpenAI. For each change: the impact and what to do now.Marek FrňkaWeb developer, Le Artist
Webdesign9 min readA Website Built with AI: 4 Projects and What a Human Decided in Them
Four live websites and apps that I built with AI. For each I describe what the AI did and what I decided: the brief, the selection, the review and the fine-tuning.Marek FrňkaWeb developer, Le Artist
Web12 min readInvesting in a Website: AI Lets a Freelancer Match an Agency
One experienced freelancer with a well-set-up AI can now handle the scope that used to call for an agency. How it works for me, where one person stops being enough and where to put the money.Marek FrňkaWeb developer, Le Artist
AI7 min readBlender AI: Claude via MCP, scripts, 3D generators
Blender AI in practice: Blender MCP with Claude, Python scripts without MCP, 3D generators and what I tried in my own game.Marek FrňkaWeb developer, Le Artist
AI8 min readAI game development 2026: how I make my game Noční linka
AI game development: how my game Noční linka (Night Line) is made. Opus 5.5 writes the 3D models, Astra reviews them, what failed. Plus Genie and Steam.Marek FrňkaWeb developer, Le Artist
SEO9 min readWhy small business websites in Ostrava don't bring in work: what I measured
I measured 14 "service + Ostrava" queries and 45 small business websites. The search an AI assistant draws on returned 129 results and not a single local business's own website. Methods, numbers, limitations and how to check your own site.Marek FrňkaWeb developer, Le Artist
E-commerce9 min readOnline shops from the Moravian-Silesian Region: they look good, but customers can't find them
I measured 19 online shops run by companies based in the Moravian-Silesian Region. Design was not the problem; findability and product pages were. Not one appeared for 12 national "category e-shop" queries. Methods, numbers and limitations.Marek FrňkaWeb developer, Le Artist
E-learning8 min readCustom Educational Game: How to Brief It and What Drives the Price
How to brief an educational game for a school, a textbook or edtech: learning goal, devices, content, accessibility, licensing and budget. With a one-page brief template.Marek FrňkaWeb developer, Le Artist
E-learning8 min readGamification in Education: What the Research Says and What Works in Class
Does gamification in education work? Two meta-analyses say yes, but with small effects and under conditions. What that means for teachers, schools and publishers.Marek FrňkaWeb developer, Le Artist
Web9 min readWordPress and PHP security: why I build websites without them
On 21 Oct 2026 PHP fixed two critical flaws. What it means for WordPress sites, what to check today and why I build custom websites without PHP.Marek FrňkaWeb developer, Le Artist
AI11 min readAI in your business: what owners decide and how to learn it
For owners and leadership: where AI helps and where it doesn't, how to start with a pilot, how to handle data, GDPR and the AI Act, and how to learn it.Marek FrňkaWeb developer, Le Artist
AI8 min readGPT-6 Astra: what it does and how it handled 3D game work
GPT-6 Astra explained: what it is, the $10 / $50 API price and how it did in my test. A 3D model audit and Blender animation fixes, plus what failed.Marek FrňkaWeb developer, Le Artist
AI8 min readClaude Opus 5.5: what's new, pricing and hands-on use
Claude Opus 5.5 costs $4 / $20 per million tokens. What is new versus Opus 5, pricing, benchmarks, Reddit's take and what it built in my own game.Marek FrňkaWeb developer, Le Artist
E-commerce10 min readShoptet Premium: when you need it and when edits are enough
Shoptet Premium from CZK 12,000 a month: what it adds over the Free to Enterprise plans, signals for switching, when edits are enough, how the switch works and the alternatives.Marek FrňkaWeb developer, Le Artist
SEO10 min readChanging your website or domain? Protect SEO during migration
SEO website migration step by step: migration types by risk, URL map, 301 redirects, the Change of Address tool, what drop is normal after launch and what to monitor.Marek FrňkaWeb developer, Le Artist
Development10 min readConnecting your website to a CRM without losing enquiries
Connecting a website to a CRM step by step: a CRM form, Make and Zapier, or the API. Common CRMs, enquiry stages, duplicates, GDPR, integration outages and 5 pre-launch tests.Marek FrňkaWeb developer, Le Artist
E-commerce10 min readProduct pages: what customers need to know before buying
What an e-shop product page should include: a 15-item checklist, photos, variants, specifications, delivery and returns, reviews, mandatory information, Product schema and a phone test.Marek FrňkaWeb developer, Le Artist
Webdesign6 min readWebsite handover: what to collect and how to verify it
Your website is live. Do you also control the accounts, backups and support arrangements? A practical handover checklist with an example record and simple tests.Marek FrňkaWeb developer, Le Artist
Webdesign8 min readDo you need a website when starting a business, or is a business profile enough?
When a new electrician can start with Google and Firmy.cz, and when a small service company needs its own website. Decide by services, capacity and budget.Marek FrňkaWeb developer, Le Artist
AI5 min readThe best AI image generators: rankings, prices and how to choose
What independent image-generation data actually tells you: rankings, uncertainty, cost per attempt and the difference between generation and editing.Marek FrňkaWeb developer, Le Artist
Marketing6 min readMeasuring website enquiry quality beyond form counts
More submissions do not always bring the work you want. Connect enquiry sources with qualification, proposals and sales outcomes.Marek FrňkaWeb developer, Le Artist
AI8 min readChatGPT, Claude, Gemini and Kimi: which AI to choose and why
Chat, Work, research, images and open models. A practical guide to assistant products, Claude and OpenAI models, reasoning effort and token usage.Marek FrňkaWeb developer, Le Artist- AI video: leading models and the cost of a usable shot
- AI subscriptions, credits and resets: what gets used and when
- AI images without AI slop: prompts, styles and clean design
- AI over company documents: sourced answers and proper access control
- Why some AI websites feel interchangeable and how to change it
- How to Increase Website Traffic: 10 Search Console Steps
- How to Increase E-shop Traffic Without Paid Ads
- How to Choose an SEO Agency: 10 Questions to Ask (2026)
- How to Write Content ChatGPT and Google Cite (GEO)
- Does ChatGPT Recommend You? How to Check and Fix It
- 598 Ostrava business websites: availability and performance findings
- What Is an MVP (Minimum Viable Product)? Meaning and Cost 2026
- Website Management Cost 2026: Pricing and What a Retainer Covers
- What AI implementation costs: audit, pilot and running
- How Much Does Google Ads Cost? 2026 Budget and Management
- How to Start an E-shop in Czechia in 2026: Step by Step
- AI crawlers and 30 Czech e-shops: what the study found
- Booking system: when to rent and when to build your own
- Local AI models: how to run them on your PC and when they pay off
- How to build an app with AI: from brief to production
- How to Automate Work with AI: Your First Three Automations
- What Is an AI Harness? Agents, Claude Code and Codex
- I measured 21 Czech e-commerce sites: first-party data
- Vibe coding: 7 mistakes that ruin amateur AI apps
- Shoptet Partner: what the badge means and how to choose
- Does your e-shop have to be accessible? Czech Act 424/2023
- Mandatory website and e-shop information in Czechia 2026
- AI Search and Customers: Measure Value, Not Borrowed Benchmarks
- The AI Act in practice: what a Czech company must do now
- DIY Website with AI: What You Get and What's Missing
- Why Your AI-Built Website Gets No Inquiries: 7 Causes
- A Website Isn't a Billboard: Why You Have to Maintain It
- Backlinks, Directories and Website Authority Explained
- Is Your Website OK? 8 Things You Can Check in 10 Minutes
- Google Business Profile: 5 mistakes that cost customers
- Fake or Employee Google Reviews: How to Defend Yourself
- How to Speed Up Your Website: Why It Matters, What Works
- How to Get Your Business Into AI Search: ChatGPT and GEO
- SEO vs PPC: The Difference and Which Fits Your Business
- Why My Website Has No Traffic: 7 Causes and Fixes (2026)
- How Much Does a Web App Cost? App Development Pricing 2026
- How Much Does SEO Cost? 2026 Pricing from €340/month
- Promo video costs: from script to final exports
- Logo design cost: the mark, variants and complete identity
- How Much Does E-Learning Cost? A 2026 Price Breakdown
- What Does Website Maintenance Include? (2026 Guide)
- Brand Manual: 6 Parts and Why Your Business Needs One
- SEO Guide for Businesses and E-shops: Tech, Content and AI
- E-shop Platform Guide: Shoptet, Shopify or Custom?
- Custom Website Development: Cost, Process and SEO 2026
- My Website Is Down: What Now? A Step-by-Step Guide
- E-Shop Redesign: When It's Worth It and What It Costs
- How to Teach Your Team AI: 6 Areas for a Practical Pilot
- A CZK 10,000 shop: comparing launch price and operating costs
- AI and Web Development in 2026: What Works, What Fails
- Website Pricing 2026: How Much Does a Website Cost?
- How Much Does an E-shop Cost in 2026? Complete Price Overview
- Website vs. Web Application: Difference and What You Need
- Technical SEO: Checklist for Developers and Owners
- Shopify Pricing in the Czech Republic: Real 2026 Costs
- 5 e-shop SEO mistakes and how to verify them
- What an SEO Audit Reveals: Illustrative Findings
- 7 Signs Your Website Needs a Redesign
- Product Photos for E-shops: Phone, Photographer, or AI?
- Local SEO in Ostrava: Profiles, Reviews and Measurement
- E-shop optimization: 10 places to look for purchase barriers
- Shoptet, a Customised Template, or a Custom E-shop: A Decision Guide
- How to Prepare Materials for a New Website and Save Weeks
- WordPress vs Next.js: A Plain-English Comparison for 2026
- Company logo design: from brief to usable files
- Web design trends 2026: six approaches and when to use them
- Social media for businesses in 2026: where to start and what to measure
- Shoptet vs Shopify vs Custom E-Commerce: Which Is Best?
- Shoptet Template vs. Custom Design: Which One Pays Off?
- SEO for business owners: what to buy, check and measure
- E-shop SEO Optimization: A Guide to Higher Revenue
- Website Speed and SEO: Why Every Second Counts
- Business video: what to show and how to evaluate its value
- A €200 website: what to check in the quote and running costs
- Why choose Next.js for a business website: seven capabilities and their trade-offs
- When to invest in branding and when another problem comes first
- Shoptet, Shopify, Upgates or a Custom E-Shop? 2026 Comparison
- Motion graphics for marketing: give movement a purpose
- How to Choose a Web Agency: 10 Questions You Must Ask
- How to Measure Online Marketing ROI
- Google Ads vs Sklik: Where to Advertise in Czechia?
- E-commerce in 2026: what is worth testing
- AI Tools for Business Owners in 2026
- Shoptet Pricing 2026: Plans and What You Pay on Top
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