Plenty of owners come to me saying their site doesn't sell but have no idea why, and that's completely fine. That's what I'm here for: I go through the site, explain in plain language what's holding it back, and tell you straight whether a few targeted fixes are enough or a redesign makes sense. Even if you order nothing in the end, you'll know where you stand.
Most agencies will sell you a 'redesign' because it looks aesthetically dated. But nothing improves, you just spend €4,000 to make the site look different. I do it the other way around: data first, then design.
Using heatmaps, session recordings and analytics I find out where users drop off, what they ignore and why they don't scroll. Then I make only the changes that measurably lift conversions, not the ones that look nice in a designer's portfolio.
Ongoing CRO (retainer from €480/mo) means optimization doesn't end at launch. Every month I test 3-5 hypotheses, run A/B tests, measure results. Statistical significance, not gut feeling.