Got a website that doesn't bring inquiries, loads slowly or looks dated, and you're not sure what to do with it? I'll go through it, tell you straight what's holding it back, and fix only what has measurable impact. From a consultation and audit through technical SEO and speed to a full redesign. You don't have to rebuild the whole thing, we can start with me simply advising you.
The final scope, price and timing are confirmed before work starts.
At a glance
- What you get
- Redesign and rebuild of an existing website: audit, fixing what blocks inquiries, speed, technical SEO and redirects without losing rankings.
- Who it's for
- Businesses whose website is slow, dated or doesn't bring inquiries. You can start with a consultation only.
- Price
- from €600, fixed price confirmed before work starts
- Timeline
- 2-6 weeks
- Process
- Audit and data → Change proposal → Changes and redirects → Ranking and tracking check
- Who does it
- Marek Frňka, personally, from first call to launch. About me
You keep what already works
A redesign is not a new website. Copy and URLs stay, and I keep an eye on redirects and SEO so rankings do not slip. What put people off is what changes, so measuring comes before drawing.
- 01I go through the site and measure what holds it back
- 02under the hood: old code and where people drop off
- 03I rebuild it better, content and URLs stay, rankings monitored
- 04a new layout, measured after handover too
The old version of the site and the old code are illustrative; the new site in the last step is the real dcm-ucto.cz, my work.
- CURRENT: A site that brings no inquiries, Slow loading or a broken phone view, Content you spent years on, URLs that Google already knows, A consultation before anything is rebuilt
- DROP-OFF: Heatmap and session recordings, Where people stop reading, Core Web Vitals measured first, UX audit, 10 to 15 pages, A hypothesis behind every change
- WHAT STAYS: Copy and content that work, A URL map, one to one, 301 redirects to the new addresses, Search rankings monitored, Indexing checked after launch
- NEW SITE: Key pages redesigned, Speed measured after handover too, Readable on a phone, 30 days of support included, A/B tests if it is worth continuing
Redesign in four steps: the old site, its outdated code underneath with the line that holds it back, the code rewritten better with URLs kept, and the new dcm-ucto.cz site scrolling through.
Related work in practice
A concrete project with desktop and mobile previews. No illustrative mockup, just a real website, e-shop or digital product.
HS Europe
Corporate website, Corporate website for security services. Goal: professional impression, clear services and trustworthy communication for B2B customers.
What you actually get
No fog: what you get, who it fits and where a larger scope begins.
Clear deliverables
- UX, content, SEO and technical weakness audit
- new information structure and key CTA proposal
- redesign of key sections or pages
- speed, mobile, form and accessibility checks
- SEO migrationmetadata, canonical and 301 redirects where needed
Best fit
- your website exists but does not feel credible or generate leads
- you want to improve the user journey without blind repainting
- you are solving SEO migration and do not want to lose visibility
Not a fit
- you want a redesign only because you are bored of the colour
- you have no data, goals or willingness to verify impact
- you need a fully new product without input content
Scope boundaries
from€600
Quick Fix from €600 applies to clearly bounded key-section improvements. Standard around €1,200 covers 5-10 pages and SEO migration. E-shop redesign starts higher because it includes categories, products, cart and checkout.
Website redesign · packages
Three tiers for regular websites (corporate, industry, portfolio). For an e-shop redesign (Shoptet, Shopify, custom) the price is higher due to checkout flow and integrations, contact me individually, prices start from €1,000.
Quick Fix
Ideal for: a visual refresh of an existing website
from€600
Delivery within 2 weeks
- UX + tech SEO mini-audit (10-15 pages)
- Visual refresh of key sections (hero, CTA, contact)
- Core Web Vitals quick wins (LCP, CLS, INP)
- Meta tags + structured data update
- 1 round of revisions
Everything included (+2)Show less
- Meta tags + structured data update
- 1 round of revisions
Standard
Ideal for: 5-10 pages, redesign + SEO migration
from€1,200
Delivery 4 weeks
- Everything from Quick Fix +
- Full UX audit with heatmap (2 weeks)
- Redesign of 5-10 pages (homepage + landing + contact + about)
- SEO migration: URL map, 301 redirects and post-launch checks
- Top 3 competitor analysis
Everything included (+5)Everything included (+3)Show less
- SEO migration: URL map, 301 redirects and post-launch checks
- Top 3 competitor analysis
- AI-search readiness: indexation, content and schema for visible entities
- 2 rounds of revisions
- 30 days of support after launch
Premium
Ideal for: a complete rebuild of a corporate website
from€1,800
Delivery 5-6 weeks
- Everything from Standard +
- Complete UI refresh of 15+ pages
- A/B test of 3 hypotheses after launch (30 days)
- Heatmap + session recordings analysis
- Custom features (calculator, filter, map, etc.)
Everything included (+5)Everything included (+3)Show less
- Heatmap + session recordings analysis
- Custom features (calculator, filter, map, etc.)
- Multilingual ready (CS/EN prepared)
- Brand kit refresh (colors, typography, iconography)
- 60 days of support after launch
You don't have to know what's wrong first
Plenty of owners come to me saying their site doesn't sell but have no idea why, and that's completely fine. That's what I'm here for: I go through the site, explain in plain language what's holding it back, and tell you straight whether a few targeted fixes are enough or a redesign makes sense. Even if you order nothing in the end, you'll know where you stand.
Most agencies will sell you a 'redesign' because it looks aesthetically dated. But nothing improves, you just spend €4,000 to make the site look different. I do it the other way around: data first, then design. What a new website costs compared with targeted fixes is broken down in how much a website costs.
Using heatmaps, session recordings and analytics I find out where users drop off, what they ignore and why they don't scroll. Then I make only the changes that measurably lift conversions, not the ones that look nice in a designer's portfolio.
Ongoing optimization after launch (monthly, priced by scope) means the work doesn't end at launch. Every month I test 3-5 hypotheses, run A/B tests, measure results. Statistical significance, not gut feeling.
A redesign that lifts conversions
What you concretely get out of the collaboration.
- 01
UX audit with data
Heatmap, scroll depth, session recordings. I find out specifically where users drop off and why. Not gut feeling, but facts.
- 02
Speed & Core Web Vitals
I measure speed before and after the change and work with Core Web Vitals for the specific page. Speed alone does not guarantee rankings or conversions.
- 03
A/B tests with hypotheses
Every change has a hypothesis and a KPI. I change only what measurably improves conversion, not pointless redesigns.
- 04
CRO after launch
Optimization doesn't end at launch. Monthly data-driven improvements to key pages on a retainer.
How it works
No unnecessary bureaucracy. Every step has a clear output and deadline, you always see exactly where we are.
- Typically
- 2-6 weeks
- Steps
- 4
Audit and data
48 hI review the site, Search Console and analytics. Within 48 h you know what holds the site back and what is worth changing.
Change proposal
1-2 weeksWhat gets reworked and what stays. For bigger changes, a heatmap and session recordings for two weeks before the design.
Changes and redirects
1-4 weeksNew look or targeted fixes, a map of old and new URLs, technical SEO. Ongoing preview.
Ranking and tracking check
after launchAfter deployment I watch indexing, rankings and errors. Anything that got worse I fix at no charge.
Common questions
The ones asked most. Missing something? Write to me, I reply within a few hours.
Sure, that's exactly what the audit and consultation are for. Send the URL and within 48 h you'll get a brief audit with the 5 most important problems for free. If you want to go deeper or have it explained, a consultation is €60/h, we go through the site together and I tell you what to do. Even if you then fix it yourself or with your own team.
Your website can start to earn.
Send the URL and within 48 h you'll get a brief free audit with the 5 most important problems and specific action steps.