Why is an e-shop redesign more expensive than a website redesign?

An e-shop includes checkout, cart, product pages, categories and registration in addition to content pages. Payments, feeds, shipping, product data, B2B features and languages add further scope. That is why the price follows an audit of the actual operation, not a generic page count.

What if I don't have enough orders to run an A/B test?

If you have under 50 orders/month, an A/B test will be statistically unreliable. In that case I do only Quick Fix or Standard without the A/B part and recommend prioritization based on best practice. Once there are more orders, we can add an ongoing CRO partnership.

Can I switch to you from another agency?

Yes, often. I just need access to the e-shop admin, hosting and Google Search Console / Analytics. If the original agency doesn't hand over the source code, I rebuild the template based on the existing one (typically +20% to the price). 99% of cases can be taken over, and I'll organize the documentation myself.

Do you guarantee higher conversions?

I guarantee work per the contract, not a result. Higher conversion is the goal and potential of a redesign, not a guarantee. I guarantee the process (heatmap → audit → A/B test → measurement) and transparent reporting. The specific numbers depend on your current baseline, industry and traffic quality.

When is a new e-shop better than a redesign?

When you have a platform that can no longer do what you need (e.g. an old OpenCart without a modern checkout). Or when you want to go headless (Shoptet/Shopify backend + custom frontend). Or when you have technical debt that a redesign would only cover cosmetically. In these cases I recommend a new build (from €3,200).

E-shop redesign that converts, Shoptet, Shopify, custom

E-SHOP REDESIGN

I improve your existing Shoptet, Shopify or custom e-shop so it converts. UX audit of the checkout flow, redesign of product pages, speed + SEO, payment and feed integrations. No redesign for the sake of redesign, only what measurably lifts orders.

From€1,000

The final scope, price and timing are confirmed before work starts.

Get an estimate in 24 h See the results

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Sample for this service

Related work in practice

A concrete project with desktop and mobile previews. No illustrative mockup, just a real website, e-shop or digital product.

Full portfolio

2026/Sport · Shoptet

SachaSport

Shoptet redesign, Shoptet redesign for a sports e-shop. Focus on a more modern first impression, clearer categories and stronger product group presentation.

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Pricing

E-shop redesign packages

Three tiers by scope. For a regular corporate website (not an e-shop) the prices are lower, contact me or see the website redesign (from €600).

Fixed price

0/ hidden fees

The price in the quote is final, no surprises.

Quick Fix

FROM€1,000

Ideal for: refreshing checkout + product pages

Included

UX audit of checkout flow + product pages (5-10 pages)
Visual refresh: hero, products, cart, checkout
Speed quick wins (LCP, CLS, INP)
Product schema (Product, Offer)
1 round of revisions

Choose

A redesign focused on the checkout flow

TL;DR

On a corporate website the visuals and content play the main role. With an e-shop it's different, every screen decides an order. The product page, the cart, shipping and payment, registration, form validation. All it takes is one unnecessary extra field in checkout and 30% of users drop off.

I work with data: product page heatmaps, cart session recordings, drop-off analytics, payment A/B testing. First I find out where you're really losing orders. Then I redesign those specific screens, not the whole e-shop 'because it looks dated'.

I have experience with Shoptet (official Cookbook), Shopify (Czech market, Zasilkovna/PPL), Custom Next.js (headless). I know where each platform has a bottleneck and what to do about it. After a redesign we usually continue with a monthly CRO partnership, ongoing A/B tests and optimization of product pages.

E-SHOP REDESIGN·From €1,000

CONCRETE OUTPUTS

What you actually get

Less vague promise, more concrete delivery. This should quickly show what is included, who the service fits and where a larger scope begins.

Clear deliverables

Complete UX audit of checkout flow + product pages
Heatmap and session recordings (2 weeks of data before changes)
Core Web Vitals optimization (LCP, CLS, INP)
Product schema (Product, Offer, Review, Breadcrumb)
SEO migration with a URL map, 301 redirects and indexation checks
A/B testing framework setup (optional retainer for ongoing CRO)
A short training video for you or your team

Best fit

you want a clear output, not vague consulting
you need delivery with timeline and ownership
you want to know what to measure and improve after launch

Not a fit

you are looking for the cheapest template without care
you do not want to handle content, access or approvals
you expect guaranteed business results without data or collaboration

Scope boundaries

The starting price applies to a clearly bounded scope. More pages, integrations, language versions, copywriting, urgent delivery or messy existing systems are quoted separately.

Higher conversion

Conversion rate

goal after a checkout redesign

< 2 s

Load time

after speed optimization

Lower drop-off

Cart

after UX cleanup

A/B 3-5

Tests / month

on ongoing CRO

Performance is checked before handover · exact numbers belong to the proof ledger

Benefits

What I tackle in every redesign

An e-shop has 4 critical zones where an order is decided. The audit maps where you're weakest, the redesign fixes exactly these points.

01
Checkout flow
Step-by-step cart, fewer fields, fast checkout (Apple Pay, Google Pay, Click-to-pay). Often 30-50% of lost orders sit right here.
02
Product page
Gallery, description, variants, reviews, availability. UX that leads the customer to 'add to cart' instead of leaving the site.
03
Speed & Core Web Vitals
LCP under 2 s, CLS under 0.1. For an e-shop this is measured in money, speed directly affects conversion.
04
SEO + AI Search
Indexable categories and products, accurate Product/Offer data and useful content. Search and AI-answer readiness without a citation guarantee.

Process

How it works

No unnecessary bureaucracy. Every step has a clear output and deadline, you always see exactly where we are.

Typically

2-4 weeks

Audit + estimate

48 h

A 60-min call, you show the e-shop, describe the pain points. Within 48 h I send an email with scope, tier and price.

Audit with data

2 weeks

Heatmap, session recordings, drop-off analysis. A document with the top 10 problems and hypotheses.

Redesign + dev

3-6 weeks

Wireframe → UI design → development. A live demo on staging every week. You approve each milestone.

Launch + measurement

30-90 d

Migration, 301 redirects, A/B test launched. 30-90 days of support + conversion measurement depending on the package.

FAQ

Common questions

The ones asked most. Missing something? Write to me, I reply within a few hours.

Yes, both. Shoptet, I have the official Cookbook and experience with custom templates and headless Shoptet (Shoptet API + Next.js frontend). Shopify, Czech market customization (Zasilkovna, PPL, GoPay, SK/CZ invoicing). For custom Next.js e-shops (headless) too, but there I often recommend a new build rather than a redesign.

Your e-shop can

sell more.

Tell me where your biggest pain is (checkout, products, speed). Within 24 h you'll get an email with the scope of the audit and the package that best fits your scale.

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Real project results: Ostravské účetnictví +160 % · Rostislav Rabiec +125 % Google organic clicks

An e-shop redesign that converts