On a corporate website the visuals and content play the main role. With an e-shop it's different — every screen decides an order. The product page, the cart, shipping and payment, registration, form validation. All it takes is one unnecessary extra field in checkout and 30% of users drop off.
I work with data: product page heatmaps, cart session recordings, drop-off analytics, payment A/B testing. First I find out where you're really losing orders. Then we redesign those specific screens, not the whole e-shop 'because it looks dated'.
I have experience with Shoptet (official Cookbook), Shopify (Czech market, Zasilkovna/PPL), Custom Next.js (headless). I know where each platform has a bottleneck and what to do about it. After a redesign we usually continue with a monthly CRO partnership — ongoing A/B tests and optimization of product pages.