I improve your existing Shoptet, Shopify or custom e-shop so it converts. UX audit of the checkout flow, redesign of product pages, speed + SEO, payment and feed integrations. No redesign for the sake of redesign, only what measurably lifts orders.
The final scope, price and timing are confirmed before work starts.
At a glance
- What you get
- Redesign of an existing Shoptet, Shopify or custom e-shop: checkout audit, product pages, speed and SEO.
- Who it's for
- E-shops with traffic but too few orders. You don't have to change the platform.
- Price
- from €1,000, fixed price confirmed before work starts
- Timeline
- 2-12 weeks by package
- Process
- Audit + estimate → Audit with data → Redesign + dev → Launch + measurement
- Who does it
- Marek Frňka, personally, from first call to launch. About me
- Proven on
- SachaSport (Shoptet)MiQueen
You keep your goods and URLs
A store redesign is not a new store. Goods, photos and product URLs stay, and I keep an eye on redirects and SEO so rankings do not slip. What changes is the path to the order: listing, product page, cart and checkout. So first I measure where people leave, then I draw.
- 01I go through the store and measure where orders get lost
- 02under the hood: old code and the step where people abandon the cart
- 03I rebuild it better, goods and URLs stay, rankings monitored
- 04a new path to the order, measured after handover too
The grey structure and the old code are illustrative; the design in the last step is miqueen.cz after the redesign, a store I built. The +210% traffic is a result confirmed by the owner.
- CURRENT: A store with visits and few orders, A cramped grid with no filters, Goods and photos you spent years on, Product URLs Google already knows, A consultation before anything is rebuilt
- DROP-OFF: Where people abandon the cart, How many steps the checkout has, Listing and detail speed, Behaviour on the phone, where people buy, A hypothesis behind every change
- WHAT STAYS: Goods, descriptions and photos stay, A URL map, one to one, 301 redirects to the new addresses, Comparison-site feeds, rankings monitored, Indexing checked after launch
- NEW STORE: A new grid with filters and sorting, A product detail that sells, Checkout with no extra steps, Speed measured after handover too, Store redesign from €1,000
Store redesign in four steps: the current store, its old cart code underneath with the step where people leave, the code rewritten with product URL redirects, and the new miqueen.cz store.
Related work in practice
A concrete project with desktop and mobile previews. No illustrative mockup, just a real website, e-shop or digital product.
SachaSport
Shoptet redesign, Shoptet redesign for a sports e-shop. Focus on a more modern first impression, clearer categories and stronger product group presentation.
What you actually get
No fog: what you get, who it fits and where a larger scope begins.
Clear deliverables
- an analysis of your GA4 numberswhere people leave and what it costs
- a new purchase path from category to thank-you page
- redesign of the key templatescategory, product, cart, checkout
- faster loading and a Core Web Vitals check
- redirects and checks so the redesign does not cost you rankings
Best fit
- the e-shop has traffic but the orders do not match it
- the template is old, slow or unusable on mobile
- you want to see what changed in the numbers, not just that it looks better
Not a fit
- the e-shop has no traffic and a redesign will not create it
- you only want to swap the colours and the logo
- you do not want to deal with product data, photos or descriptions
Scope boundaries
from€1,000
Quick Fix from €1,000 is targeted work on the existing template where the numbers show the biggest loss. Standard from €2,400 is a redesign of the key templates including checkout. Premium from €4,800 assumes a custom template, B2B or a non-trivial catalogue. Migration to another platform is a separate project.
E-shop redesign packages
Three tiers by scope. For a regular corporate website (not an e-shop) the prices are lower, contact me or see the website redesign (from €600).
Quick Fix
Ideal for: refreshing checkout + product pages
from€1,000
Delivery within 2-3 weeks
- UX audit of checkout flow + product pages (5-10 pages)
- Visual refresh: hero, products, cart, checkout
- Speed quick wins (LCP, CLS, INP)
- Product schema (Product, Offer)
- 1 round of revisions
Everything included (+2)Show less
- Product schema (Product, Offer)
- 1 round of revisions
Standard
Ideal for: a complete redesign + checkout optimization
from€2,400
Delivery 4-6 weeks
- Everything from Quick Fix +
- Full UX audit with heatmap + session recordings (2 weeks)
- Redesign of 15+ pages (homepage, categories, product pages, cart, checkout, contact)
- A/B test of 3 checkout hypotheses (30 days)
- SEO migration: URL map, 301 redirects and monitoring
Everything included (+7)Everything included (+5)Show less
- A/B test of 3 checkout hypotheses (30 days)
- SEO migration: URL map, 301 redirects and monitoring
- AI-search readiness: indexation, content and accurate product data
- Payment integration (Stripe, GoPay, Comgate, Apple/Google Pay)
- Feeds setup (Heureka, Zbozi.cz, Google Merchant)
- 2 rounds of revisions
- 60 days of support after launch
Premium
Ideal for: a complete rebuild + custom integrations
from€4,800
Delivery 8-12 weeks
- Everything from Standard +
- Custom features (B2B section, loyalty program, reviews, wishlist)
- ERP integration (Pohoda, ABRA, Money S3), REST or CSV import
- Multilingual ready (CS/EN/SK/DE)
- Headless setup (Shoptet API + Next.js frontend)
Everything included (+6)Everything included (+4)Show less
- Multilingual ready (CS/EN/SK/DE)
- Headless setup (Shoptet API + Next.js frontend)
- Brand kit refresh (colors, typography, product photo style)
- Load performance testing (Black Friday ready)
- 90 days of support after launch
- Monthly CRO partnership for the first 3 months included
A redesign focused on the checkout flow
On a corporate website the visuals and content play the main role. With an e-shop it's different, every screen decides an order. The product page, the cart, shipping and payment, registration, form validation. All it takes is one unnecessary extra field in checkout and some users drop off.
I work with data: product page heatmaps, cart session recordings, drop-off analytics, payment A/B testing. First I find out where you're really losing orders. Then I redesign those specific screens, not the whole e-shop 'because it looks dated'.
I have experience with Shoptet, Shopify (Czech market, Zasilkovna/PPL), Custom Next.js (headless). I know where each platform has a bottleneck and what to do about it. After a redesign we usually continue with a monthly CRO partnership, ongoing A/B tests and optimization of product pages.
What I tackle in every redesign
An e-shop has 4 critical zones where an order is decided. The audit maps where you're weakest, the redesign fixes exactly these points.
- 01
Checkout flow
A step-by-step cart, fewer unnecessary fields and clear payment options. I verify the exact point where people leave in the data, not with a general percentage.
- 02
Product page
Gallery, description, variants, reviews, availability. UX that leads the customer to 'add to cart' instead of leaving the site.
- 03
Speed & Core Web Vitals
LCP under 2 s, CLS under 0.1. For an e-shop this is measured in money, speed directly affects conversion.
- 04
SEO + AI Search
Indexable categories and products, accurate Product/Offer data and useful content. Search and AI-answer readiness without a citation guarantee.
How it works
No unnecessary bureaucracy. Every step has a clear output and deadline, you always see exactly where we are.
- Typically
- 2-12 weeks by package
- Steps
- 4
Audit + estimate
48 hA 60-min call, you show the e-shop, describe the pain points. Within 48 h I send an email with scope, tier and price.
Audit with data
2 weeksHeatmap, session recordings, drop-off analysis. A document with the top 10 problems and hypotheses.
Redesign + dev
3-6 weeksWireframe → UI design → development. A live demo on staging every week. You approve each milestone.
Launch + measurement
30-90 dMigration, 301 redirects, A/B test launched. 30-90 days of support + conversion measurement depending on the package.
Common questions
The ones asked most. Missing something? Write to me, I reply within a few hours.
Yes, both. Shoptet, I have experience with custom templates and headless Shoptet (Shoptet API + Next.js frontend). Shopify, Czech market customization (Zasilkovna, PPL, GoPay, SK/CZ invoicing). For custom Next.js e-shops (headless) too, but there I often recommend a new build rather than a redesign.
Your e-shop can sell more.
Tell me where your biggest pain is (checkout, products, speed). Within 24 h you'll get an email with the scope of the audit and the package that best fits your scale.