Behind Le Artist, it's mainly me.
E-shops and Shoptet as a whole, SEO and AI search visibility, custom websites and apps. The volume of work is done by an AI team I trained. When there is a lot of work, I bring in my two partners for testing and part of the programming. I decide, check and take responsibility.
I'm Marek Frňka, an AI specialist for websites, e-shops and SEO. As a Shoptet and SEO specialist and web developer I founded the Le Artist studio in 2021; I personally design, build and run Shoptet e-shops and customizations, SEO, websites, web applications and redesigns. As an AI trainer I have taught over 20 AI courses in total, more than 10 courses for the Czech Labour Office (Úřad práce) in cooperation with Softinum. I'm based in Ostrava, work in person across the Moravian-Silesian Region and remotely throughout the Czech Republic.
I build digital solutions with a clear business goal and measurable outcomes.
My story
I founded Le Artist in Ostrava as a small studio focused on e-shops and Shoptet, SEO and AI search visibility, and custom websites and apps. I run it myself. So far I've worked with about 50 companies.
My main focus is websites, e-shops and Shoptet, web applications, redesigns, SEO and practical AI training. I shape the scope around the company's goal instead of forcing it into an inflated package.
I believe in direct communication, transparent pricing and delivering results, not promises. Every project starts with a free consultation, because I want to understand your business before I write the first line of code.
A freelancer who founded a studio.
Le Artist isn't a faceless agency. It's my brand, my name is Marek Frňka and I started out as a freelance web developer. I'm still personally behind every website, e-shop and email, and you talk directly to me, not an account manager.
To take on larger projects, and so clients don't have to worry that everything stops when I'm ill or on holiday, I bring in two partners when there is a lot of work: a tester and a developer. I still design, build, run and review every project myself.
I have four dogs, two Akita Inus and two Shibas. The whole brand grew out of them: the Shiba you keep meeting across the site isn't a random mascot. It's a piece of who I am, loyalty, stubbornness and calm, the same way I approach the work.
I oversee everything personally. Partners step in when there is a lot of work.
Marek Frňka
AI specialist for websites, e-shops and SEO
I lead every project from the first meeting to handover. I design, code and do the SEO, and when something gets stuck, I find the cause and see it through. I hand tasks to my partners and personally review everything before it goes live.
Helping me
Dominik Němec
Tester
Helps me with testing: under my direction, websites, e-shops and apps get checked before launch and after larger changes, on desktop and mobile, including forms, orders and links. Bugs get fixed before you ever see them.
Mirek Hlisnikovský
Mid-level developer
Helps me with part of the programming: builds components, integrations and changes to websites, e-shops and apps to my spec. Knows the projects in progress, so work continues even when I'm ill or on holiday.
Freelancer or studio?
Both, but mainly me. I design, build, manage and review everything personally, and you talk directly to me, just like with a freelancer. When something gets stuck, I find the cause and see it through. Outside office hours I offer paid 24/7 IT help only (consultations and routine changes €60/h, urgent work €100/h). When there is a lot of work, I bring in my two partners for testing and part of the programming, so you get the safety of a studio: the project doesn't stop when I'm ill or on holiday.
Something breaks at 11 pm?
I reply to every inquiry within 24 hours. And when orders stop coming in at night or at the weekend, there's 24/7 IT help: an urgent fix costs €100/hour (one-hour minimum, you approve the budget in advance), consultations and routine changes €60/hour.
I teach people and companies to work with AI.
Alongside websites and e-shops, I teach how to work with AI. I've taught over 20 AI courses in total, more than 10 courses for the Czech Labour Office (Úřad práce) in cooperation with Softinum. I run further courses for companies and individuals, and I keep training the team of one e-shop on an ongoing basis.
My courses aren't slide-deck theory, but the workflows I use myself every day. How I teach my own AI agents to work is described in the next section.
If you want to train your team, see AI training for companies. As an individual, you can join an open AI course.
- AI courses taught in total
- 20+
- courses for the Czech Labour Office, with Softinum
- 10+
AI agents do the routine. I teach them how to work.
A large part of the routine work on websites, e-shops and SEO is done by AI agents. So they don't improvise, I write skills for them: a skill is a written procedure for one kind of work, such as SEO, Czech copywriting or testing before handover.
For important work the agents have separate roles: a worker carries out the approved plan, a judge only reviews it and a tester tries to break the result, because whoever did the work must not approve it. I choose the model by task, and after every task a work log is written so the next agent picks up where the previous one stopped. I decide, check and take responsibility.
- skills (written procedures) in my library, as of 2 Nov 2026
- 103
- described roles, from accessibility checks to security, as of 2 Nov 2026
- 29
Examples with a date
- As of 2 Nov 2026
Roles, skills and models on a website job
How I split the work between a worker, a judge and a tester, when I bring in a stronger model and why checks are never skipped to save money. Written up together with a model calculation of what a website costs.
Investing in a website: AI lets a freelancer match an agency - 20 Oct 2026
The agent rules drifted apart
In this website's repository I keep the rules for agents in two files, CLAUDE.md and AGENTS.md. Comparing them, I found they were no longer the same, so Claude Code would not get part of the rules. That turned into nine tips on writing and enforcing them.
- Oct 2026
An agent builds a 3D world for a game
Claude Opus 5.5 builds the worlds for my work-in-progress game Noční linka as scripts that I run in Blender without a window. The article also says what I did not try: Blender MCP or 3D model generators.
Blender AI: Claude via MCP, scripts, 3D generators
More on working with agents: What an AI harness is.
Who is Marek Frňka?
Marek Frňka from Ostrava is an AI specialist for websites, e-shops and SEO: he handles e-shops and Shoptet as a whole, takes care of SEO and AI search visibility, builds custom websites and apps, and personally trains the AI agents he works with.
What does training AI agents mean here?
Not training a model on my own data. I write procedures (skills), roles and rules for the agents and pick the model for each task; for important work the output is checked by a separate role and finally by me. The rules forbid the agents to publish without my instruction, delete without a backup, print passwords or keys, or make up reviews, references or facts.
Does this work for a team of people too?
Yes, the same three habits suit a team: one written procedure per kind of task, the output checked by someone other than its author, and a clear rule on what must not go into AI. How to introduce them: How to teach your team AI.
I build digital learning for publishers and schools.
For the EDUKO publishing house I build i-EDUKO, a digital layer for its printed textbooks. A student scans the QR code in the textbook and an interactive exercise, a rotatable 3D model or an animation opens in the browser, with no install and no account. A teacher can turn the content into a live lesson: they create a room with a six-character code, students join with a nickname and collect points and badges.
Besides i-EDUKO I design and program custom educational games for schools and publishers: short browser games with original artwork and one clear learning goal, from primary school to university, in Czech or English.
See the i-EDUKO case study, game portfolio, custom educational games and custom interactive exercises.
- from the printed textbook straight into the exercise, no account
- QR
- economics, chemistry, biology and communication on i-EDUKO, law in preparation (24 Oct 2026)
- 4 subjects
- room code, nicknames, points and badges
- Live class
Who builds the i-EDUKO platform?
Marek Frňka of the Le Artist studio in Ostrava builds i-EDUKO for EDUKO nakladatelství, s.r.o. The i-eduko.cz footer says so too: "Tvoří Le Artist" (made by Le Artist).
Why don't I build exercises in Articulate Storyline any more?
I used to build interactive exercises in Storyline, but after publishing I had to patch the output by hand in JavaScript and CSS. Today I write exercises directly in React and games in Phaser or three.js, so a change does not need another round of patches. i-EDUKO can still play older Storyline content.
Who do I make educational games and exercises for?
For publishers, primary schools, secondary schools, universities and edtech teams, in Czechia and remotely abroad, in Czech or English. Everything runs in a web browser without installation.
Four things I won't bend on.
- 01
Vision
To be a small studio a company can rely on like a big agency.
- 02
Goal
Websites and e-shops prepared for inquiries, measurement and further growth.
- 03
Expertise
Websites, e-shops, Shoptet, SEO, web applications and practical AI training.
- 04
Reliability
Price and deadline up front, communication directly with me.
What makes me different
- 01
Custom solutions
I don't use templates. Every website is built from scratch to match your needs and goals.
- 02
Modern tech stack
I work with Next.js, React and TypeScript, the technologies powering the web of tomorrow.
- 03
One accountable partner
You discuss the website, e-shop, SEO and AI training directly with me, without handoffs between sales and delivery.
- 04
Direct communication
No middlemen. You talk directly to me, the person building your project.
- 05
Fast delivery
Thanks to efficient processes and automation, I deliver a typical website in 2-4 weeks.
- 06
Data-driven results
I measure, analyze and optimize. Every decision is backed by real numbers.
Modern, industry-standard tools. No legacy WordPress, no proprietary lock-in.
What I offer
Three core areas plus other work, where I help companies from planning and delivery through ongoing growth.
All services- 01E-shops and Shoptet as a wholeTechnical state and speed, product data and feeds, SEO, AI search visibility, redesign and taking over management
- 02SEO and AI search visibilitySEO specialist in Ostrava: technical SEO, content and optimization for AI search
- 03Custom websites and appsReact & Next.js websites, web applications and MVPs, redesign of an existing site
- 04Other workGames, e-learning, video, graphics, AI automation billed by the hour, AI training and open AI courses
How I work
- 01
Consultation
We discuss your needs, goals and budget. I recommend the best solution and prepare a custom proposal.
- 02
Design & planning
I prepare graphic designs and wireframes. Everything is approved before development so you know what to expect.
- 03
Development
I build your project with regular progress demos. I keep you informed and respond to feedback.
- 04
Launch & support
Before launch I test and review the site myself; on larger projects a partner tester tests it too. Then I launch it, train you and keep providing technical support and consulting.
Digital studio in Ostrava
I'm based in Ostrava-Dubina and meet clients in person throughout the Moravian-Silesian Region. I also deliver websites, e-shops, Shoptet work, SEO, applications and AI training remotely to companies across the Czech Republic.
Want to work with me?
Tell me about your project. The first consultation is always free and non-binding.