Google Ads, Meta Ads, Sklik, social media management and SEO. Data-driven campaigns with measurable ROI, not spending without results. Every koruna spent has a goal and a KPI.
The final scope, price and timing are confirmed before work starts.
You see where the visits get lost
Ads bring people to the site, but the inquiry only happens three steps later. Until you can see where the path gets lost, you pay for clicks that lead nowhere. So the funnel is measured whole, from channel to inquiry.
- 01channels: Google Ads, Sklik, Meta
- 02visits land on the page
- 03where the path gets lost: form, cart, speed
- 04inquiries you can measure and make cheaper
The demo shows rostarabiec.cz, a site I built; the +125% organic clicks is the result from the portfolio. How many visits drop where is measured on your site in GA4.
Diagram of marketing in four steps: the channels visits come from, a visit goes through the site, the section where people leave, and a sent inquiry measured in GA4.
What you actually get
No fog: what you get, who it fits and where a larger scope begins.
Clear deliverables
- an audit of existing campaigns and tracking before anything is switched on
- GA4, conversion tracking and both Google Ads and Sklik connected
- campaign structure based on your products and margins, not a template
- ad copy and a basic banner set
- ongoing optimisation of budget, keywords and negatives
Best fit
- you have something to sell and need traffic now, not in six months
- you want to see cost per inquiry, not impression counts
- you have an ad budget separate from the management fee
Not a fit
- the website or e-shop does not convert and you want ads to hide it
- you have no ad budget and expect results from management alone
- you want social media, content and filming inside a PPC retainer
Scope boundaries
from€480
A one-off setup costs €1,000 and covers tracking, campaign structure and launch. PPC management from €480/month is ongoing work on live campaigns, Full Marketing from €1,100/month adds content and wider channels. The ad budget goes directly to Google or Seznam and is not included.
Management packages
Setup
One-time setup · Ideal for: starting campaigns
from€1,000
- Google Ads + Meta Ads setup
- Google Analytics 4 + Tag Manager
- Facebook Pixel + conversion tracking
- Google Search Console
- Remarketing audience setup
Everything included (+3)Everything included (+1)Show less
- Google Search Console
- Remarketing audience setup
- First 30 days monitoring
PPC management
Min. 3 months · Ideal for: PPC-focused companies
€480/month
- Google Ads + Sklik + Meta management
- Weekly optimization (keywords, bids, ads)
- A/B testing of ads and landing pages
- Monthly report + strategy call (30 min)
- Dashboard access 24/7
Everything included (+3)Everything included (+1)Show less
- Monthly report + strategy call (30 min)
- Dashboard access 24/7
- Min. 3-month contract
Full Marketing
Min. 6 months · Ideal for: 360° marketing
€1,100/month
- PPC (Google + Meta + Sklik)
- Social media management (3 platforms)
- SEO content (2 blog articles / month)
- Email marketing (newsletter + automation)
- Analytics + A/B testing framework
Everything included (+5)Everything included (+3)Show less
- Email marketing (newsletter + automation)
- Analytics + A/B testing framework
- Dedicated Slack channel
- Strategy call 2× a month
- Min. 6-month contract
Marketing with transparent numbers
Most marketing agencies show you impressions and clicks. I show you cost per acquisition, ROAS and lifetime value. You can't turn impressions into invoices.
Every campaign has a KPI and a target CPA defined before launch. If I don't hit the target CPA within 3 months, I pivot or pause the campaign, I don't raise the budget hoping it gets better.
A monthly report isn't 'I worked on it'. It's a PDF with: what I did, what works, what doesn't, statistical significance of the data, actions for next month. Transparency, not buzzwords.
Dealing with fake or unfair reviews from a competitor? I wrote up how to defend against fake and employee reviews, from reporting to Google to the legal route.
Marketing that works
What you concretely get out of the collaboration.
- 01
PPC with focus
Google Ads + Sklik + Meta. Every campaign has a KPI and a target CPA. No spending without a goal, without conversion tracking.
- 02
Social media
FB/IG/LinkedIn management. Content plan, posts, stories, engagement. Consistent brand voice, not spam.
- 03
SEO support
Content strategy, keyword research, link building. Long-term organic traffic on top, independent of ads.
- 04
Monthly report
What I did, what works, what doesn't, actions for next month. Transparency, not buzzwords.
How it works
No unnecessary bureaucracy. Every step has a clear output and deadline, you always see exactly where we are.
- Typically
- ongoing, from 3 months
- Steps
- 4
Audit
48 hWebsite, tracking and existing campaigns. Within 48 h you know whether ads make sense now or the website comes first.
Tracking
1 weekGA4, conversions, goals and budget. I do not launch a campaign without tracking.
Launch
week 2Campaigns, targeting, copy and daily budget. I watch the first week daily.
Report
monthlyCost per lead, what worked, what I switched off and what I will try next.
Common questions
The ones asked most. Missing something? Write to me, I reply within a few hours.
Google requires no minimum; I derive the budget from your conversion value and how many clicks you need to evaluate results. Campaign setup is €1,000, management from €480 a month, and the click budget is paid to the ad platforms separately.
Stop spending and start measuring.
Tell me what you're doing now and why it isn't working. Within 24 h you'll get an audit of your current campaigns with specific problems and actions.