DCM účto case study
Website for accounting services focused on rentals, Airbnb and booking. A clear offer for a narrow audience instead of a generic site for everyone.
What I changed
A generic accounting website would disappear among competitors. Landlords needed a concrete message about their exact situation.
The website communicates specialization, target client, starting price and a clear next step. Organic clicks from Google then increased by +57%.
How I built it
DCM účto is an example of a specialized business website. It does not sell accounting in general; it solves a specific problem for rental property owners.
The copy and information architecture help users recognize their own context quickly: Airbnb, Booking, taxes, clarity and regular accounting. The narrow focus also creates more precise topics for organic search.
The project achieved +57% in organic clicks from Google. Its specialization improved both offer clarity and discoverability.
What I built
Narrow targeting
The service is written for landlords, not an anonymous market.
Clear starting price
Visitors see a pricing signal without a complicated inquiry process.
SEO content
Rental, Airbnb and Booking topics support long-tail intent.
Simple contact
Users have a fast path to a question or consultation.
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