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Case study

DCM účto

Accounting business website

An accounting website for Airbnb and Booking landlords instead of a generic offer for everyone. Google organic clicks grew by 57%.

Accounting · rentals2026dcm-ucto.cz

organic clicks
+57%

Source: Google Search Console. Details below

DCM účto website on a laptop
DCM účto website on a phone

01 · Starting point

A generic accounting site would disappear

A generic accounting website would get lost among competitors. Landlords needed a concrete message about what the firm helps with.

02 · Approach

What I did

  1. Narrow targeting

    The service is written for people who rent out property, not an anonymous market.

  2. A situation people recognise

    Copy and structure are built on Airbnb, Booking, taxes, clarity and regular accounting.

  3. Starting price and contact

    A pricing signal and a fast path to a question or consultation.

  4. Topics for search

    Rentals, Airbnb and Booking give the site precise topics for longer queries.

03 · Result

+57% Google organic clicks

Google organic clicks increased by 57%. These are search clicks, not customers or revenue.

Source: Google Search Console, 9 Jul–6 Aug 2026 vs 10 Jun–8 Jul 2026. The change cannot be attributed to one edit.

Gallery

Screens

Project

Technology and role

My role
Next.js website design and development, content and SEO.
Stack
  • Next.js
  • Firemní web
  • Booking
  • SEO
Field
Accounting · rentals
Case study
Marek Frňka, Le Artist · updated

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