U Pomalé case study
Local website for a men's barbershop. Goal: quickly show the service, reviews, atmosphere and guide visitors to booking.
What I changed
For a local service, first impression, availability and the next step decide. If visitors do not see booking fast, they keep searching.
The website puts the service, rating and booking CTA at the top. Visitors do not have to think about what to do next.
How I built it
U Pomalé is a local project where clarity matters more than heavy effects. Users want to know where the service is, what it looks like, whether people trust it and how to book.
The visual layer is direct, contrasty and the CTA sits in the first screen. The site should support reservations, not just exist nicely.
For local websites, the off-site layer is just as important: Google profile, NAP consistency, photos, Mapy.cz and real reviews.
What I built
Booking CTA
The appointment button is visible immediately in the first screen.
Local trust
Rating, address, service and atmosphere are communicated without filler.
Mobile-first
Local services are often searched on mobile, so the first screen supports fast decisions.
SEO foundation
The structure is prepared for local search without doorway city clones.
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