Local business website
Ostravské účetnictví case study
Website for accounting services in Ostrava. A clear offer, local intent and a structure built to improve organic visibility.
https://ostravskeucetnictvi.cz
LIVE
+160%
organic clicks
Ostrava
local intent
GA4 + GSC
measurement
Before / After
What I changed
// Before
People looking for accounting services needed to understand the price, scope, location and contact options quickly. Generic messaging would have made the site blend into the local competition.
// After
The website gained a clear local headline, concrete services, direct CTAs and a measurable SEO structure. Organic clicks from Google then increased by +160%.
Story
How I built it
The project follows a simple logic: someone searches for accounting services in Ostrava and wants to know within seconds whether the business matches their situation.
I connected local search intent, a clear service offer, pricing signals and a direct path to contact. The technical structure also makes the site's service and location relevance explicit to search engines.
The result is +160% in organic clicks from Google. The website now works as a discoverable entry point for inquiries, not just a digital business card.
Build
What I built
Local SEO structure
Content and headings keep the accounting + Ostrava intent without thin city clone pages.
Clear offer
Services, pricing signals and contact are visible without long searching.
Inquiry CTA
Users have a clear path to consultation or contact.
Measurement
Prepared for GA4/Search Console and performance evaluation.
// Tech stack
Next.jsLokální SEOLanding pageGA4
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