What Is Local SEO
When someone searches "web design Ostrava" or "hairdresser Poruba," Google shows location-specific results. The map with three results on top (Local Pack) and organic results below.
Local SEO optimizes your website and online presence to appear as high as possible in these local results. For businesses serving customers in a specific region, it's the most important type of SEO.
Why It Matters
- A large share of searches have local intent ("hairdresser ostrava", "plumber poruba"), and Google shows a map above the regular results for them
- According to Google's research, most people who search for a local business on mobile visit that business within a day
- The Local Pack captures most attention on the results page
Google Business Profile, The Foundation
How to Set It Up Correctly
Basic Info (NAP):
- Name, exactly as your business is called (don't stuff keywords)
- Address, complete, consistent everywhere online
- Phone, main number
Category: Choose primary category as precisely as possible. Add 2-3 secondary categories.
Photos: Minimum 10 photos, office, team, work, results. Add regularly. No stock photos.
Reviews, Local SEO Fuel
Reviews are the second most important factor for local ranking.
How to Get More Reviews
- Ask, after completing a project, send an email with a review link
- Make it easy, create a short link from Google Business
- Respond, to EVERY review, positive and negative. Google tracks this.
- Don't buy reviews, Google detects and penalizes this
NAP Consistency
Name, Address, Phone must be identical everywhere: your website, Google Business, Firmy.cz, Facebook, LinkedIn, and all business directories. Every inconsistency reduces Google's trust.
Local Keywords
Think about how people actually search:
- web design Ostrava
- website price Ostrava
- e-shop development Moravian-Silesian region
Use them naturally in title tags, H1 headings, URLs, alt texts, and page content.
Local Content
Google loves location-relevant content: case studies from local clients, local guides, event participation write-ups. Even 1-2 local articles per year helps.
Structured Data for Local SEO
Add LocalBusiness schema to your website with your business name, address, phone, URL, and opening hours.
Tracking Results
- Google Search Console, positions for local keywords
- Google Business Insights, profile views, calls, navigation requests
- Rank tracker, monitor "service + city" keyword positions
Local SEO Checklist
- Google Business Profile 100% complete
- At least 10 photos in profile
- At least 10 reviews with responses
- NAP consistent everywhere online
- Local keywords in title, H1, content
- LocalBusiness schema on website
- Registration in Czech business directories
- At least 1 local article on blog
Local SEO is a marathon, not a sprint. But results are measurable and directly translate to inquiries. If you need help, get in touch, local SEO is part of my offering. For a deeper technical view, read my technical SEO checklist and SEO guide for business owners.