If you've ever asked how much does a promo video cost, the honest answer is: it depends on what you're trying to achieve. A 15-second clip for your Instagram feed and a polished corporate film for your About page are both "promo videos," but they live in completely different budget brackets. In this guide I'll break down exactly what drives the price, give you three indicative packages with real numbers, and help you decide which tier actually makes sense for your business — without overpaying for production you don't need.
What drives the price of a promo video
Before you look at any quote, it helps to understand where the money goes. Two videos of the same length can differ wildly in cost depending on these factors.
Production complexity
A single talking-head shot in one location is cheap to plan and fast to film. The moment you add multiple locations, a moving camera, drone shots, or a small crew, both the shoot day and the planning around it get more involved — and that's reflected in the price.
Scripting and concept
A clip you film off the cuff costs almost nothing to prepare. A spot with a written script, a storyboard, and a clear narrative arc takes real pre-production time. That up-front thinking is usually what separates a video that converts from one that just exists.
Length and number of cuts
Length matters less than you'd think — what matters is how many distinct scenes and edits go into it. A tight 20-second ad can take longer to assemble than a loose two-minute vlog, because every frame is deliberate.
Post-production depth
This is the silent budget driver. Basic editing is one thing; color grading, motion graphics, titles, licensed music, and sound design are another. Post-production can easily account for half the work on a finished video.
Delivery formats
One horizontal video for YouTube is a single export. The same content adapted into vertical (9:16) and square (1:1) versions for social, with reframed shots and resized text, is extra editing — useful, but it adds to the bill.
Promo video pricing: three indicative packages
To make budgeting concrete, here's how I structure promo video pricing. These are the canonical starting points — promo video production starts from 5,000 CZK — and each tier maps to a clear use case.
Short — 5,000 CZK
A short-form video built for regular social content. Think Reels, TikToks, and Stories — the kind of consistent, native clips that keep your brand visible in the feed. This is the entry tier: lean production, fast turnaround, designed to be posted often rather than admired once. If you need a steady stream of social video without a big production budget, this is where you start.
Ad spot — 18,000 CZK
A punchy spot built to perform in PPC campaigns and as a brand video. This tier adds proper scripting, a tighter edit, and the polish a paid placement deserves — because when you're putting media spend behind a video, the production needs to earn that spend back. It's the right choice for YouTube Ads, Meta Ads, and any campaign where the video carries a clear call to action.
Corporate video — 45,000 CZK
A full corporate video for your About page, sales presentations, and recruitment. This is the flagship tier: the considered concept, the multi-scene shoot, and the post-production that makes a company look established and trustworthy. When the video represents who you are to clients, partners, or future hires, it's worth doing properly.
You can see the full breakdown and book any of these on the promo video production service page.
What to watch out for when comparing quotes
Cheap quotes and expensive quotes can both be traps. Here's what to check before you commit.
- Is scripting included? A surprisingly low price often means you're expected to show up with no plan. The concept is where the value is — make sure it's in scope.
- How many revision rounds? Unlimited revisions sound great but rarely exist. Confirm how many feedback rounds you get and what counts as a new project.
- Are extra formats included or billed separately? If you need vertical and square cuts for social, agree on that up front rather than discovering it as an add-on.
- Who owns the footage and music? Make sure licensing covers how and where you'll actually use the video, including paid ads, so you're not blindsided later.
- What's the realistic timeline? Good video takes time to plan, shoot, and edit. A quote that promises everything in 48 hours is usually skipping a step you'll miss.
If you're still weighing whether video is worth it at all, my piece on video advertising for businesses walks through where each format fits and how to think about returns.
When each tier makes sense
Matching the budget to the goal is the whole game. Here's a simple way to decide.
Choose the Short tier when…
You need volume and consistency more than polish. You're building a social presence, posting weekly, and want native content that feels at home in the feed. At 5,000 CZK, it's the most efficient way to stay visible without a production commitment every time.
Choose the Ad spot tier when…
You're putting money behind the video. If it's going into a PPC campaign or acting as a brand video, the extra investment at 18,000 CZK pays for the scripting and edit quality that make paid distribution worthwhile. A weak spot wastes your media budget faster than the production ever cost.
Choose the Corporate video tier when…
The video has to make your company look credible — on the About page, in a pitch deck, or in a recruitment ad. At 45,000 CZK, you're buying the concept, production, and finish that signal "this is a real, established business." It's the tier where cutting corners shows.
The short answer
So, how much does a promo video cost? It starts at 5,000 CZK for social-ready short content, rises to 18,000 CZK for an ad spot built for campaigns, and reaches 45,000 CZK for a full corporate video. The right number isn't the lowest one — it's the one that matches what the video has to do for your business.
If you know which tier fits, you can see exactly what's included and get started on the promo video production service page. Not sure yet? Get in touch and we'll figure out the right scope together — from script through filming to final post-production.