Why Run an SEO Audit
Most websites have technical problems the owner doesn't know about. Slow loading, duplicate content, bad headings, broken links, each of these costs you Google positions and therefore customers.
A professional SEO audit combines several tools: Screaming Frog, Google Search Console, GA4, PageSpeed Insights, and Ahrefs/Semrush.
What Gets Checked
- Technical SEO, crawlability, indexation, speed, mobile version
- On-page SEO, headings, meta tags, content structure, internal linking
- Content, quality, uniqueness, keyword coverage
- Off-page SEO, backlinks, domain authority
- User journey, where visitors drop off and how they get to an inquiry
Real Audit Findings
Problem 1: Duplicate and Poorly Written H1 Headings
Finding: 4 of 12 pages had H1 headings that didn't contain keywords, creative slogans instead of descriptive titles. Solution: Rewrote H1s to keyword-first variants while keeping them readable.
Problem 2: Thin Content
Finding: 3 pages had fewer than 100 words of indexable content. Solution: Added descriptive sections with 300-500 words of relevant text linked to other pages.
Problem 3: Layout Shift on Load
Finding: Logo and hero image had no defined dimensions, so content shifted during load. Solution: Set fixed width/height containers, so the content stopped shifting during load.
Problem 4: Outdated Meta Descriptions
Finding: Homepage meta description listed prices that no longer matched reality. Solution: Updated meta descriptions across all pages with current prices.
Problem 5: Keyword Cannibalization
Finding: Two service pages targeted the same keyword. Google didn't know which to show. Solution: Content differentiation, one page targets the broader topic, the other a specific segment.
How to Prioritize
Critical (fix immediately)
Pages blocked in robots.txt, noindex on important pages, broken SSL, extremely slow loading.
High Priority (fix within a week)
Duplicate content without canonical, missing/duplicate H1, broken links (404s), missing meta descriptions.
Medium Priority (fix within a month)
Thin content, missing image alt texts, poor internal link structure, missing structured data.
What an Audit Costs
| Website Size | Audit Price |
|---|---|
| Smaller website | from €400 |
| E-shop or larger website | individual, by scope |
Before ordering a paid audit, you can get the first findings for free through the free SEO audit.
When to Run an Audit
- Before a redesign, know what to preserve and fix
- After launching a new site, verify everything is set up correctly
- When traffic drops, find the cause
- Regularly, ideally every 6-12 months
Want to know how your website is doing? I offer a complete SEO audit with specific recommendations. Get in touch and I'll take a look. Find a practical checklist in Technical SEO Checklist. Running an e-shop? Check out 5 SEO Mistakes Specific to E-shops.