Articles & News
Practical tips for your online business.
Written for business and e-shop owners: what a website costs, how to pick a platform, how SEO and AI search work. No marketing fog, with numbers from my own practice.
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107 articles
AI8 min readAI game development 2026: how I make my game Noční linka
AI game development: how my game Noční linka (Night Line) is made. Opus 5.5 writes the 3D models, Astra reviews them, what failed. Plus Genie and Steam.Marek FrňkaWeb developer, Le Artist
SEO9 min readWhy small business websites in Ostrava don't bring in work: what I measured
I measured 14 "service + Ostrava" queries and 45 small business websites. The search an AI assistant draws on returned 129 results and not a single local business's own website. Methods, numbers, limitations and how to check your own site.Marek FrňkaWeb developer, Le Artist
E-commerce9 min readOnline shops from the Moravian-Silesian Region: they look good, but customers can't find them
I measured 19 online shops run by companies based in the Moravian-Silesian Region. Design was not the problem; findability and product pages were. Not one appeared for 12 national "category e-shop" queries. Methods, numbers and limitations.Marek FrňkaWeb developer, Le Artist
E-learning8 min readCustom Educational Game: How to Brief It and What Drives the Price
How to brief an educational game for a school, a textbook or edtech: learning goal, devices, content, accessibility, licensing and budget. With a one-page brief template.Marek FrňkaWeb developer, Le Artist
E-learning8 min readGamification in Education: What the Research Says and What Works in Class
Does gamification in education work? Two meta-analyses say yes, but with small effects and under conditions. What that means for teachers, schools and publishers.Marek FrňkaWeb developer, Le Artist
Web9 min readWordPress and PHP security: why I build websites without them
On 21 Oct 2026 PHP fixed two critical flaws. What it means for WordPress sites, what to check today and why I build custom websites without PHP.Marek FrňkaWeb developer, Le Artist
AI11 min readAI in your business: what owners decide and how to learn it
For owners and leadership: where AI helps and where it doesn't, how to start with a pilot, how to handle data, GDPR and the AI Act, and how to learn it.Marek FrňkaWeb developer, Le Artist
AI8 min readGPT-6 Astra: what it does and how it handled 3D game work
GPT-6 Astra explained: what it is, the $10 / $50 API price and how it did in my test. A 3D model audit and Blender animation fixes, plus what failed.Marek FrňkaWeb developer, Le Artist
AI8 min readClaude Opus 5.5: what's new, pricing and hands-on use
Claude Opus 5.5 costs $4 / $20 per million tokens. What is new versus Opus 5, pricing, benchmarks, Reddit's take and what it built in my own game.Marek FrňkaWeb developer, Le Artist
E-commerce10 min readShoptet Premium: when you need it and when edits are enough
Shoptet Premium from CZK 12,000 a month: what it adds over the Free to Enterprise plans, signals for switching, when edits are enough, how the switch works and the alternatives.Marek FrňkaWeb developer, Le Artist
SEO10 min readChanging your website or domain? Protect SEO during migration
SEO website migration step by step: migration types by risk, URL map, 301 redirects, the Change of Address tool, what drop is normal after launch and what to monitor.Marek FrňkaWeb developer, Le Artist
Development10 min readConnecting your website to a CRM without losing enquiries
Connecting a website to a CRM step by step: a CRM form, Make and Zapier, or the API. Common CRMs, enquiry stages, duplicates, GDPR, integration outages and 5 pre-launch tests.Marek FrňkaWeb developer, Le Artist
E-commerce10 min readProduct pages: what customers need to know before buying
What an e-shop product page should include: a 15-item checklist, photos, variants, specifications, delivery and returns, reviews, mandatory information, Product schema and a phone test.Marek FrňkaWeb developer, Le Artist
Webdesign6 min readWebsite handover: what to collect and how to verify it
Your website is live. Do you also control the accounts, backups and support arrangements? A practical handover checklist with an example record and simple tests.Marek FrňkaWeb developer, Le Artist
Webdesign8 min readDo you need a website when starting a business, or is a business profile enough?
When a new electrician can start with Google and Firmy.cz, and when a small service company needs its own website. Decide by services, capacity and budget.Marek FrňkaWeb developer, Le Artist
AI5 min readThe best AI image generators: rankings, prices and how to choose
What independent image-generation data actually tells you: rankings, uncertainty, cost per attempt and the difference between generation and editing.Marek FrňkaWeb developer, Le Artist
Marketing6 min readMeasuring website enquiry quality beyond form counts
More submissions do not always bring the work you want. Connect enquiry sources with qualification, proposals and sales outcomes.Marek FrňkaWeb developer, Le Artist
AI8 min readChatGPT, Claude, Gemini and Kimi: which AI to choose and why
Chat, Work, research, images and open models. A practical guide to assistant products, Claude and OpenAI models, reasoning effort and token usage.Marek FrňkaWeb developer, Le Artist
AI6 min readAI video: leading models and the cost of a usable shot
A current video-with-audio leaderboard, text-to-video versus image-to-video, and a budget that includes unsuccessful attempts.Marek FrňkaWeb developer, Le Artist
AI6 min readAI subscriptions, credits and resets: what gets used and when
Allowances, resets, credits and API billing explained. What to check in ChatGPT Pro and Claude Max, and how to plan work using the terms of your specific account.Marek FrňkaWeb developer, Le Artist
AI5 min readAI images without AI slop: prompts, styles and clean design
A portrait, a café interior and a food photograph. Three concrete scenes with prompts explain lighting, perspective, composition and what to check afterwards.Marek FrňkaWeb developer, Le Artist
AI6 min readAI over company documents: sourced answers and proper access control
Design internal document search that shows its sources, acknowledges missing information and respects each person's permissions. Includes a practical pilot test set.Marek FrňkaWeb developer, Le Artist
Webdesign9 min readWhy some AI websites feel interchangeable and how to change it
Generic copy, repeated components and missing original content. Assess the design and give your website a specific offer, evidence and a distinctive appearance.Marek FrňkaWeb developer, Le Artist
SEO15 min readHow to Increase Website Traffic: 10 Search Console Steps
Find the pages Search Console shows but nobody clicks and rework them around real queries. 10 steps, from measurement to Google and Firmy.cz profiles.Marek FrňkaWeb developer, Le Artist- E-commerce11 min read
How to Increase E-shop Traffic Without Paid Ads
Categories that rank in Google, price comparison sites, free listings in Google Shopping, buying guides and getting ready for AI assistants. Channels that keep working after you switch off the ads.Marek FrňkaWeb developer, Le Artist - SEO10 min read
How to Choose an SEO Agency: 10 Questions to Ask (2026)
Guaranteed first place, link packages and reports without leads. How to spot a good SEO agency or specialist, what to ask before you sign and what the first three months should look like.Marek FrňkaWeb developer, Le Artist 
SEO10 min readHow to Write Content ChatGPT and Google Cite (GEO)
Structure answers, cite evidence and maintain accurate content for readers and search. An editorial workflow without ranking or citation promises.Marek FrňkaWeb developer, Le Artist
SEO9 min readDoes ChatGPT Recommend You? How to Check and Fix It
A simple test to find out whether ChatGPT, Perplexity or Google AI Overviews mention your business, how to record the results, what affects who AI recommends, and what to do if it doesn't know you.Marek FrňkaWeb developer, Le Artist
Web Design9 min read598 Ostrava business websites: availability and performance findings
A check of 598 Ostrava business websites: 93 unreachable during measurement, 52 without viewport in fetched HTML. Public data, methods and limitations.Marek FrňkaWeb developer, Le Artist
Vývoj7 min readWhat Is an MVP (Minimum Viable Product)? Meaning and Cost 2026
An MVP tests a specific product assumption. Choose the first experiment, decide what to measure and simplify safely, with pricing for my MVP development offer.Marek FrňkaWeb developer, Le Artist
Podpora10 min readWebsite Management Cost 2026: Pricing and What a Retainer Covers
Website management with me starts at €60 a month (Monitoring), Care €220, Growth €400 and Custom from €800. What a retainer must include and when it beats €60/h.Marek FrňkaWeb developer, Le Artist
Marketing10 min readWhat AI implementation costs: audit, pilot and running
Three AI cost layers, canonical audit and pilot prices, and a payback calculation that includes operation and human review.Marek FrňkaWeb developer, Le Artist- Marketing12 min read
How Much Does Google Ads Cost? 2026 Budget and Management
Google advertising costs two things: the click budget you set yourself and campaign management (with me from €480/mo, setup €1,000). Tables, a worked example and FAQ.Marek FrňkaWeb developer, Le Artist 
E-commerce10 min readHow to Start an E-shop in Czechia in 2026: Step by Step
Starting an e-shop in Czechia step by step: initial trade notification from 800 CZK, VAT thresholds, legal requirements, platform choice, content and launch.Marek FrňkaWeb developer, Le Artist
E-commerce9 min readAI crawlers and 30 Czech e-shops: what the study found
My own measurement of 30 Czech e-shops: only 5 of 25 readable robots.txt files mention AI crawlers and 7 of 23 homepages carry no JSON-LD. Data is public.Marek FrňkaWeb developer, Le Artist- Vývoj9 min read
Booking system: when to rent and when to build your own
Choose booking software by operating rules, integrations, data and total cost. Concrete checks for a subscription, custom development or a combination.Marek FrňkaWeb developer, Le Artist - Vývoj15 min read
Local AI models: how to run them on your PC and when they pay off
How to run local AI on your own PC with Ollama or LM Studio, how much memory a model needs, which open models to pick and when running locally pays off for a company.Marek FrňkaWeb developer, Le Artist 
Vývoj10 min readHow to build an app with AI: from brief to production
Six steps from an application brief to verified operation: design, small changes, tests, review, permissions and ownership.Marek FrňkaWeb developer, Le Artist
Marketing9 min readHow to Automate Work with AI: Your First Three Automations
AI automation is a trigger, an action and a check. How to pick your first three automations, use scheduled tasks in AI assistants and stay safe.Marek FrňkaWeb developer, Le Artist
Vývoj11 min readWhat Is an AI Harness? Agents, Claude Code and Codex
A harness is the software around an AI model: loop, tools, context, permissions and checks. How it works in Claude Code and Codex, and what to ask before connecting company data.Marek FrňkaWeb developer, Le Artist
E-commerce12 min readI measured 21 Czech e-commerce sites: first-party data
A first-party Czech e-commerce audit: 22 selected domains, 21 loaded websites and 20 active e-shops. Methodology, limits and anonymised data are public.Marek FrňkaWeb developer, Le Artist
Vývoj10 min readVibe coding: 7 mistakes that ruin amateur AI apps
Seven risks when building with AI: exposed keys, weak permissions, missing validation and backups. What security studies actually show and how not to overstate them.Marek FrňkaWeb developer, Le Artist
E-commerce9 min readShoptet Partner: what the badge means and how to choose
Seeing the Shoptet Partner badge everywhere? What the certification involves, what it won't guarantee and what to ask every supplier, badge or not.Marek FrňkaWeb developer, Le Artist
E-commerce10 min readDoes your e-shop have to be accessible? Czech Act 424/2023
E-shop accessibility: the scope of Czech Act 424/2023, microenterprise exemption and practical testing of the purchase journey. What an audit establishes.Marek FrňkaWeb developer, Le Artist
E-commerce10 min readMandatory website and e-shop information in Czechia 2026
Company ID and registered office are required by § 435 of the Czech Civil Code. E-shops add pre-contract info, the 30-day discount rule and review checks.Marek FrňkaWeb developer, Le Artist- SEO9 min read
AI Search and Customers: Measure Value, Not Borrowed Benchmarks
The Ahrefs case shows why traffic share and signup share differ. How to read the figures and evaluate AI referrals on your own website.Marek FrňkaWeb developer, Le Artist - Marketing11 min read
The AI Act in practice: what a Czech company must do now
AI literacy has been mandatory since February 2025, chatbot and AI content transparency applies from 2 August 2026. A practical overview without legalese.Marek FrňkaWeb developer, Le Artist 
Web9 min readDIY Website with AI: What You Get and What's Missing
What to check when building a website with AI: offer, real evidence, indexing, measurement, mobile use and export. Decide whether the builder fits or needs repair.Marek FrňkaWeb developer, Le Artist- Web8 min read
Why Your AI-Built Website Gets No Inquiries: 7 Causes
Your AI-built website looks good, yet gets no inquiries? Seven possible causes, how to check them and how to choose the next step.Marek FrňkaWeb developer, Le Artist - Web8 min read
A Website Isn't a Billboard: Why You Have to Maintain It
A website isn't a sign you hang up and forget. What breaks on an unmaintained site, what Search Console is for and why ignoring its warnings costs you.Marek FrňkaWeb developer, Le Artist 
SEO9 min readBacklinks, Directories and Website Authority Explained
What backlinks are, why Google ranks sites by trust and not just content, and what a Firmy.cz listing is for. No jargon, no bought links that hurt you.Marek FrňkaWeb developer, Le Artist
Web9 min readIs Your Website OK? 8 Things You Can Check in 10 Minutes
How to tell if you have a bad website, with no expert and no salesperson. 8 things to check on your own site in ten minutes and what they mean for you.Marek FrňkaWeb developer, Le Artist- SEO9 min read
Google Business Profile: 5 mistakes that cost customers
Your Google Business Profile decides who the customer calls. Five mistakes quietly costing local businesses inquiries, and how to set it up right.Marek FrňkaWeb developer, Le Artist 
Marketing9 min readFake or Employee Google Reviews: How to Defend Yourself
A false or defamatory Google review from a competitor or ex-employee? I walk you through your defense step by step: reply, report to Google, legal path.Marek FrňkaWeb developer, Le Artist- Web11 min read
How to Speed Up Your Website: Why It Matters, What Works
How to speed up a website step by step: measuring Core Web Vitals, images, server, fonts, scripts and INP, a WordPress routine, a 10-point checklist and what optimisation costs.Marek FrňkaWeb developer, Le Artist - SEO9 min read
How to Get Your Business Into AI Search: ChatGPT and GEO
Check availability in AI search, improve factual content and measure mentions, links and real enquiries without promising citations.Marek FrňkaWeb developer, Le Artist 
Marketing8 min readSEO vs PPC: The Difference and Which Fits Your Business
SEO and PPC compared by cost, evaluation time and control. When to test ads or content, and why search positions are not an owned asset.Marek FrňkaWeb developer, Le Artist- SEO8 min read
Why My Website Has No Traffic: 7 Causes and Fixes (2026)
If your website has no traffic, the cause is usually fixable: indexing blocks, a new domain, technical issues, or content that targets no real search.Marek FrňkaWeb developer, Le Artist 
Vývoj11 min readHow Much Does a Web App Cost? App Development Pricing 2026
A custom web app costs from €3,200 with me (MVP), from €7,200 (production app) and from €16,000 (larger system). What drives the price, web vs. mobile app, timelines, running costs and how to compare two proposals.Marek FrňkaWeb developer, Le Artist
SEO11 min readHow Much Does SEO Cost? 2026 Pricing from €340/month
SEO pricing in 2026 with concrete numbers: SEO Growth from €340/mo, audits from €400 and custom SEO from €600/mo. What each scope actually includes.Marek FrňkaWeb developer, Le Artist
Video6 min readPromo video costs: from script to final exports
My video packages start at €200. Understand production scope, formats, licensing and delivery times before comparing quotes.Marek FrňkaWeb developer, Le Artist
Graphics6 min readLogo design cost: the mark, variants and complete identity
My logo packages start at €320, identity at €720. Compare scope, revision rounds, usable files and licensing before choosing a quote.Marek FrňkaWeb developer, Le Artist
E-learning7 min readHow Much Does E-Learning Cost? A 2026 Price Breakdown
A clear look at how much e-learning costs in 2026, the real price drivers behind a course, and how to avoid the cheap-template trap.Marek FrňkaWeb developer, Le Artist- Web7 min read
What Does Website Maintenance Include? (2026 Guide)
Website maintenance includes security updates, backups, uptime monitoring, bug fixes, content edits and speed work. Why an unmaintained site decays.Marek FrňkaWeb developer, Le Artist 
Graphics12 min readBrand Manual: 6 Parts and Why Your Business Needs One
A brand manual is the rulebook for your brand: logo, colours, type, tone of voice. How it differs from a logo or graphic manual, scope, and prices from €720.Marek FrňkaWeb developer, Le Artist- SEO16 min read
SEO Guide for Businesses and E-shops: Tech, Content and AI
A practical SEO guide for businesses and e-shops: technical fixes, content clusters, local SEO, measurement and preparation for AI-powered search.Marek FrňkaWeb developer, Le Artist 
E-commerce15 min readE-shop Platform Guide: Shoptet, Shopify or Custom?
A decision guide for companies choosing between Shoptet, Shopify and custom e-commerce: costs, risks, integrations and SEO impact.Marek FrňkaWeb developer, Le Artist- Webdesign14 min read
Custom Website Development: Cost, Process and SEO 2026
How to decide when you need a custom website, what it should cost, what must be included and why technical SEO matters more than decorative effects.Marek FrňkaWeb developer, Le Artist 
Podpora6 min readMy Website Is Down: What Now? A Step-by-Step Guide
Site throwing an error or not loading at all? A calm step-by-step process to find the cause and decide whether to fix it yourself or call a specialist.Marek FrňkaWeb developer, Le Artist- E-commerce7 min read
E-Shop Redesign: When It's Worth It and What It Costs
New e-shop or a redesign? I show you what to look at, where e-shops quietly lose conversions and the real cost of a redesign on Shoptet, Shopify or custom.Marek FrňkaWeb developer, Le Artist 
E-learning7 min readHow to Teach Your Team AI: 6 Areas for a Practical Pilot
Six areas for practical AI training: writing clear briefs, checking outputs and measuring benefits including correction time.Marek FrňkaWeb developer, Le Artist
E-commerce8 min readA CZK 10,000 shop: comparing launch price and operating costs
A low launch price does not establish operating costs. A three-year illustrative budget and questions about scope, add-ons, maintenance and possible repairs.Marek FrňkaWeb developer, Le Artist- Webdesign10 min read
AI and Web Development in 2026: What Works, What Fails
What AI can help with, how to verify the result and what Google actually says about generated content.Marek FrňkaWeb developer, Le Artist 
Webdesign12 min readWebsite Pricing 2026: How Much Does a Website Cost?
My custom websites start at €800. Planning budgets from landing page to portal, what drives the price, hidden costs and how to spot a fair quote.Marek FrňkaWeb developer, Le Artist
E-commerce12 min readHow Much Does an E-shop Cost in 2026? Complete Price Overview
E-shop cost in 2026: a Shoptet or Shopify build from €3,200, a custom e-shop from €5,600, and selected platform plans from 0 to 9,510 CZK a month; higher tiers separately. Setup, build and monthly running costs in concrete numbers.Marek FrňkaWeb developer, Le Artist- Development7 min read
Website vs. Web Application: Difference and What You Need
Websites and web applications look similar but solve completely different problems. I explain the difference and help you decide what your business needs.Marek FrňkaWeb developer, Le Artist 
SEO10 min readTechnical SEO: Checklist for Developers and Owners
Technical SEO is the foundation without which even great content won't help. I've prepared a practical checklist, from crawlability to Core Web Vitals.Marek FrňkaWeb developer, Le Artist
E-commerce16 min readShopify Pricing in the Czech Republic: Real 2026 Costs
Shopify is a rented e-commerce platform, from 499 CZK a month in Czechia. Plans versus Shoptet, what is included, what costs extra, Shopify Payments, Czech.Marek FrňkaWeb developer, Le Artist- SEO8 min read
5 e-shop SEO mistakes and how to verify them
E-shops keep making the same SEO mistakes. Duplicate descriptions, filter URLs in index, thin category content, I show 5 most common and how to fix them.Marek FrňkaWeb developer, Le Artist - SEO9 min read
What an SEO Audit Reveals: Illustrative Findings
Record findings, evidence, recommendations and priority. Five illustrative situations show what to request from an SEO audit.Marek FrňkaWeb developer, Le Artist - Web Design7 min read
7 Signs Your Website Needs a Redesign
Seven reasons to inspect mobile use, speed, content, enquiries and maintenance. Decide whether a targeted repair or a redesign fits the problem.Marek FrňkaWeb developer, Le Artist 
E-commerce8 min readProduct Photos for E-shops: Phone, Photographer, or AI?
Quality product photos sell. I compare three approaches, DIY with phone, professional photographer, and AI generation, distinguishing actual products from illustrations.Marek FrňkaWeb developer, Le Artist- SEO8 min read
Local SEO in Ostrava: Profiles, Reviews and Measurement
Local SEO is crucial for businesses in Ostrava and the region. I show you how to set up Google Business Profile, get reviews, and get on the map.Marek FrňkaWeb developer, Le Artist - E-commerce9 min read
E-shop optimization: 10 places to look for purchase barriers
Moving from 2% to 3% is illustrative arithmetic, not a promised result. I walk through 10 fixes, from checkout flow to abandoned cart emails.Marek FrňkaWeb developer, Le Artist 
E-commerce12 min readShoptet, a Customised Template, or a Custom E-shop: A Decision Guide
When Shoptet is enough, when a template customisation helps and when a custom e-shop makes sense. Two of my projects compared, the real limits of all three options, cost items and a migration checklist with 301 redirects.Marek FrňkaWeb developer, Le Artist- Web Design7 min read
How to Prepare Materials for a New Website and Save Weeks
The biggest delay in website creation isn't development, it's missing materials. A practical checklist that saves you time, money and frustration.Marek FrňkaWeb developer, Le Artist 
Webdesign7 min readWordPress vs Next.js: Which Is Better for Your Site (2026)
A detailed comparison of WordPress and Next.js. Find out which technology suits your business best, with an honest look at the real pros and cons of each.Marek FrňkaWeb developer, Le Artist
Graphics9 min readCompany logo design: from brief to usable files
Logo design step by step: the brief, logo types with examples, what makes a good logo, colours and type, clichés, where to get a logo made, files, licences, trademarks and the role of AI.Marek FrňkaWeb developer, Le Artist
Webdesign12 min readWeb design trends 2026: six approaches and when to use them
Editorial design, bento layouts, tactile materials, brutalism, immersive presentation and functional motion. Six interactive examples with practical uses, limits and verified sources.Marek FrňkaWeb developer, Le Artist
Marketing6 min readSocial media for businesses in 2026: where to start and what to measure
Choose Facebook, Instagram, LinkedIn, TikTok or YouTube around customers, content and capacity. A practical test plan without reach promises.Marek FrňkaWeb developer, Le Artist- E-commerce10 min read
Shoptet vs Shopify vs Custom E-Commerce: Which Is Best?
Shoptet, Shopify or a custom e-shop: plans and payment fees as of 3 Oct 2026, a model calculation for 200 orders a month, Czech integrations, switching platforms and when each option makes sense.Marek FrňkaWeb developer, Le Artist 
E-commerce8 min readShoptet Template vs. Custom Design: Which One Pays Off?
Considering a Shoptet e-shop? I compare ready-made templates with custom design, price, time, features, and return on investment.Marek FrňkaWeb developer, Le Artist- SEO6 min read
SEO for business owners: what to buy, check and measure
Understand search visibility, content, supplier deliverables, budgets and qualified inquiries. A practical guide without first-position promises.Marek FrňkaWeb developer, Le Artist - SEO14 min read
E-shop SEO Optimization: A Guide to Higher Revenue
E-shop SEO optimization step by step: technical SEO, on-page factors and product pages for better Google rankings and higher revenue.Marek FrňkaWeb developer, Le Artist - SEO7 min read
Website Speed and SEO: Why Every Second Counts
A slow website costs you search rankings and customers. Learn how Core Web Vitals affect SEO and how to make your site faster.Marek FrňkaWeb developer, Le Artist - Video6 min read
Business video: what to show and how to evaluate its value
Choose video around a customer question. Products, testimonials, recruitment and advertising need different footage and success measures.Marek FrňkaWeb developer, Le Artist - Webdesign8 min read
A €200 website: what to check in the quote and running costs
A €200 budget can cover a narrow brief. Check scope, maintenance, performance and handover; price alone proves neither quality nor future problems.Marek FrňkaWeb developer, Le Artist - Web Design7 min read
Why choose Next.js for a business website: seven capabilities and their trade-offs
When Next.js helps a custom website, what the developer must deliver, and when a ready-made CMS is more practical. Concrete handover checks.Marek FrňkaWeb developer, Le Artist - Graphics6 min read
When to invest in branding and when another problem comes first
When a consistent identity helps, what a logo alone can fix, and how to evaluate the result. Practical decisions for small businesses.Marek FrňkaWeb developer, Le Artist 
E-commerce11 min readShoptet, Shopify, Upgates or a Custom E-Shop? 2026 Comparison
Shoptet, Upgates, Shopify, WooCommerce and custom development compared by catalogue, markets, integrations and operational ownership. Platform fees separated from delivery.Marek FrňkaWeb developer, Le Artist
Video6 min readMotion graphics for marketing: give movement a purpose
When to animate type, a product or an interface. Plan storyboards, protect legibility and compare production scope rather than seconds.Marek FrňkaWeb developer, Le Artist- Webdesign10 min read
How to Choose a Web Agency: 10 Questions You Must Ask
How to choose a web agency: 10 questions for the first meeting, freelancer vs. studio vs. agency, checking a supplier in 15 minutes, what the contract must contain and red flags.Marek FrňkaWeb developer, Le Artist - Marketing9 min read
How to Measure Online Marketing ROI
A practical guide to measuring online marketing return on investment: which metrics to track and how to evaluate whether your campaigns are paying off.Marek FrňkaWeb developer, Le Artist - Marketing9 min read
Google Ads vs Sklik: Where to Advertise in Czechia?
I compare the two biggest Czech PPC platforms: when Google Ads makes sense, when Sklik is the better bet, and how to split your budget for maximum ROI.Marek FrňkaWeb developer, Le Artist - E-commerce8 min read
E-commerce in 2026: what is worth testing
Practical topics for a Czech e-shop: search, payments, delivery, mobile and automation. What to verify before investing without promises of payback.Marek FrňkaWeb developer, Le Artist - Marketing8 min read
AI Tools for Business Owners in 2026
An overview of the most useful AI tools helping Czech entrepreneurs save time, cut costs, and boost productivity in 2026.Marek FrňkaWeb developer, Le Artist 
E-commerce10 min readShoptet Pricing 2026: Plans and What You Pay on Top
Shoptet plans cost 0 to 4,690 CZK a month excluding VAT. What you pay on top for design, products, add-ons and payments, and how to budget an e-shop.Marek FrňkaWeb developer, Le Artist
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