Custom e-commerce storefront
MiQueen case study
Custom e-shop for premium wine after moving away from a template-based setup. Goal: stronger control over UX, brand and product presentation.
https://miqueen.cz
LIVE
+210 %
návštěvnosti
Custom
e-shop
UX
checkout
Before / After
What we changed
// Before
The template setup did not give enough room for brand expression, product detail and a purchase journey that matched premium wine.
// After
A custom e-shop with a stronger visual layer, clear category structure and product presentation built around both purchase and brand story.
Story
How we built it
MiQueen needed an e-shop that would not feel like a generic template. With wine, atmosphere, trust, product detail and a simple buying path all matter.
The solution is built around a custom frontend, product categories, wine detail pages and a purchase journey that keeps the premium tone of the brand.
Selected e-shop projects show traffic growth after launch; exact numbers will be published only after approved analytics exports.
Build
What we built
Custom storefront
Own visual system and components instead of template limitations.
Product presentation
Categories, product detail, recommendations and clear purchase flow.
Premium brand feel
Design matches the value of the product and avoids a generic catalog look.
SEO-ready structure
Categories and content are ready for organic traffic growth.
// Tech stack
Custom e-shopNext.jsUXE-commerce
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