Showcase site with catalog
MiQueen Winery case study
Premium showcase site for a family winery — wine catalog, story, tasting reservations, e-shop integration.
https://www.vinarstvi-miqueen.cz
LIVE
+180%
Návštěvnost
3×
Rezervace
0.6s
TTFB
100/100
Best Practices
Before / After
What we changed
// Before
Old site without online tasting booking, catalog only in PDF. Visitors got lost in navigation.
// After
Premium design, wine catalog with details and pairings, online tasting reservation, e-shop integration. +180% traffic.
Story
How we built it
MiQueen produces handcrafted wines — premium product needing premium presentation. Previous site didn't honor the quality in the bottle. Client wanted to keep the winery feel, just digitally.
We built the site around 3 elements: storytelling (grape origins, family story, vineyard photos), wine catalog (each bottle has a profile — varietal, vintage, food pairing, awards), and online tasting reservation (calendar with available slots, form, automatic confirmation email).
After 2 months: +180% traffic, 3× more tasting reservations, e-shop connected directly from catalog. Winery sold out 6 weeks in advance during season.
Build
What we built
Premium storytelling
Family story, vineyard, production — editorial design like Wine Spectator.
Wine catalog with details
Each bottle: varietal, vintage, taste profile, awards, food pairing, link to e-shop.
Online tasting reservation
Calendar UI, slot + headcount + package. Auto confirmation + reminder day before.
E-shop integration
Direct link from catalog to e-shop (Shoptet) — order while browsing.
Multi-language (CS / EN / DE)
Winery targets Austrian and German tourists too.
// Tech stack
Next.jsReactTailwindSanity CMS
Your project · next
Want a project
like this?
Drop us a line — a 30-min discovery call and a transparent quote in your inbox within 24 hours.
No commitmentQuote in 24hFixed price