MiQueen case study
Custom e-shop for premium wine after moving away from a template-based setup. Goal: stronger control over UX, brand and product presentation.
What I changed
The template setup did not give enough room for brand expression, product detail and a purchase journey that matched premium wine.
A custom e-shop with a stronger visual layer, clear category structure and product presentation built around both purchase and brand story.
How I built it
MiQueen needed an e-shop that would not feel like a generic template. With wine, atmosphere, trust, product detail and a simple buying path all matter.
The solution is built around a custom frontend, product categories, wine detail pages and a purchase journey that keeps the premium tone of the brand.
After the MiQueen redesign, project traffic increased by 210%. The project owner confirmed the result for public use.
What I built
Custom storefront
Own visual system and components instead of template limitations.
Product presentation
Categories, product detail, recommendations and clear purchase flow.
Premium brand feel
Design matches the value of the product and avoids a generic catalog look.
SEO-ready structure
Categories and content are ready for organic traffic growth.
Want a project like this?
Write to me. Within 24 hours you get an estimate of scope, timing and price.A similar project for you: Custom Next.js e-shop from €5,600