VacationTours case study
German-language site for private Morocco trips with a guide who grew up in the Sahara: custom routes, private round trips, 4×4 into the dunes, camel trekking, group trips and yoga retreats from €119 per person. Bilingual, DE and EN.
What I changed
Tailor-made trips sell badly through a catalogue. Someone who wants Morocco with their own guide does not want to pick from fifty tours; they want to say when, with whom and how they travel, and get a route proposal with a price.
The site leads from trip type through popular routes with prices to a two-minute planner: when, how many people, which style. No account, no booking engine; the request goes straight to the guide and a route proposal comes back. Around it sit region pages (Atlas, Draa valley, coast, Marrakech), travel tips, FAQ and guest reviews.
How I built it
Six trip types have their own pages (custom, private round trips, Sahara and 4×4, trekking, groups, yoga) and the four most popular routes sit right under the hero with duration and starting price: M'hamid desert camp, Marrakech to Erg Chegaga, Taroudant to the Sahara, desert trek.
The centre of the site is the planner "Wohin soll es gehen?": trip type, rough date and who is travelling in one step. It is a form, not a booking machine, and the site says so. The answer is a personal route proposal with a price.
Trust rests on the guide's story (Abdoul grew up in the Sahara, the company is based in Amberg, trips since 2017) and on guest reviews. Technically a Next.js site, bilingual DE and EN with hreflang, region and tips pages for queries such as Marokko Wüstentour or Yoga Retreat Marokko.
What I built
Two-minute planner
Trip type, date and company: the request goes straight to the guide, a priced proposal comes back.
Routes with prices from
The four most popular trips right under the hero, each with duration and price per person.
Region pages
Atlas, Draa valley, Taghazout coast, Marrakech and the best time to travel.
DE and EN
Bilingual site with hreflang and a mobile bottom bar: Start, Reisen, Planen, Routen, Kontakt.
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