A custom Shoptet e-shop prepared for growth

My development starts at €3,200 one-off. As of 26 August 2026, you pay Shoptet directly for the plan: Free 0 CZK, Basic 440 CZK, Business 1,490 CZK, Profi 2,490 CZK, Enterprise 4,690 CZK or Premium from 12,000 CZK per month, excluding VAT. Add-ons and third-party integrations may have separate fees.

Shoptet Start 2-4 weeks, Shoptet Custom 4-6 weeks, Shoptet Premium 6-10 weeks. It depends on the complexity of the design, integrations and how fast content/products are supplied.

Yes, I routinely connect to Pohoda, ABRA, Money S3, Fakturoid, iDoklad via API or XML feed. Included in the Custom and Premium packages. For Start it's a €480 surcharge.

Yes, SEO is part of every package, from basic meta tag setup (Start) to advanced technical optimization + Heureka/Zbozi feed (Custom+). Without SEO, Shoptet wouldn't make sense.

A template is a customization of the existing Shoptet look (colors, fonts, small details). A custom design is a completely new graphic design + re-coding of HTML/CSS, the e-shop looks unique, not like the thousandth Shoptet clone.

When you want full control over the design, there are two routes. (1) Overriding CSS and JavaScript on top of the default Shoptet template works for small tweaks and a light redesign, but you're fighting the original template, your code piles on top of theirs, the site slows down, maintenance is fragile, and on bigger changes you hit limits. For a fully custom design it's not a good long-term solution. (2) A higher Shoptet plan (Premium) unlocks a blank template, a clean canvas with none of the default look. On it I build the e-shop design completely from scratch, cleanly and fast, without overriding anyone else's code. The result is a faster site, better Core Web Vitals, full control and a solution that lasts. In short: overriding CSS/JS = light redesign only; a fully custom design = the Premium blank template.

Shoptet for the CZ/SK market (Czech integrations, support, invoicing). Shopify for international sales (multi-currency, multi-language, global payments). If you sell only here, Shoptet. If you're expanding, Shopify.

Yes. I migrate products, customers and orders via Shoptet Import Tools or a custom API process. I prepare a 301 redirect map from the old URLs, check canonicals and monitor indexation after launch to reduce the risk of an organic visibility drop. Surcharge €320-600 depending on scope.

Yes, in the Custom+ package. A B2B section with customer groups, individual price lists, wholesale quantities and company ID verification. After logging in, the customer sees different prices than the public.

One person builds it end to end, Marek Frňka, a web developer and Shoptet specialist from Ostrava. No handing off to juniors, no anonymous agency. You talk directly to the person who codes and tweaks your e-shop.

Yes. If you already run Shoptet and need template edits, custom features, speed-ups or ongoing care, I handle that too, one-off or ongoing, with no retainer. See the Shoptet support page for details.